Since people usually do not accept so easily the aging process and face canes and crutches as sickening and burdening signs, a systematic collective thinking defragmentation is needed. That is because individuals take into account what they are shown by media and by the hugest brands.
In this context, it is pursued the reintroduction of canes in huge markets, such as how they were sold in the1920’s and 30’s, but without appealing to function merely. Thus, this product’s design will also be based on aesthetics and form aspects, once its use will be put together with accessories, such as hats, eyeglasses, purses, etc.
By this approach, the idea will reach and, based on market perspective, get to different segments. That is why the target for this revolution are the same people who follow big fashion names (Ralph Lauren, Miuccia Prada, Yves Saint Laurent, Coco Chanel, Christian Dior, Dolce & Gabbana, etc), even if indirectly. This means saying that people who follow, even involuntarily, fashion as those names dictate, will also follow canes’ trends, from the moment in which they see canes as accessories. At the end of the day, it is all a matter of how the final client sees the product.
Canes, in this context, seen as accessories, will be pieces to show in store windows, composing with other pieces of garment. Segmentation, in this case, is not made by age, but by style. This means each customer is able to compose their own look, introducing canes to fit their more often used clothes and accessories. For example, a cheerful and colorful cane is not exclusive to young people, but for people that feel emotionally connected to the product.
Emotional connection is important for the solution not to be shown as a remedy, but as a pleasure. The pleasure to use a product with which the elder feels comfortable will make them take care of themselves involuntarily.
Canes are proved to be one of the easiest ways to decrease the risk of falls. Nonetheless, using canes is taboo nowadays. To the extent in which resistance to the use decreases and, in its place, the pleasure to match pieces of garment to the elder favorite cane, falls’ reduction will be a consequence.