With the dawn of the 21st century, the human world is now connected like never before. Social media has given new meaning to the term 'collective thought' and technology has given a voice to the voiceless.

But with such a large output of diverse opinions and ideas, how might we effectively capture this information productively?

Open Innovation must be defined to tackle this challenge and must represent the process by which the ideas of the masses are strategized to form solutions to societal problems. Open Innovation must make use of system level thinking to manipulate such diverse input.