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No matter who you are, most of the smartest people work for someone else (Bill Joy, Sun Microsystems)

This is a report on Open Innovation from 100Open about different models, the process, and case studies

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Two models of Open Innovation are described:     Discover & Jam


DISCOVER:

•Starts with ‘what’ question: an innovation brief detailing a specific unmet need 

•Is a competitive marketplace amongst customers, suppliers or users 

•The innovation process is mediated by a Trusted Agent 

•Innovations are extracted through a linear process 

•Tend to be internal routes to market (e.g. license deals) 


JAM:

•Starts with a ‘who’ question: finding partners to explore a broad opportunity 

•Is a cooperative community & process , with customers, suppliers or users 

•The innovation process is facilitated through a Catalyst 

•Innovations are built using an iterative process 

•Tend to be external routes to market (e.g. joint ventures) 


The open innovation proces is described as:

  1. Explore       Identify Interesting Questions 
  2. Extract        A shortlist of partners and solutions
  3. Exploit        Taking investable propositions to market

If you'd like your name to appear in our report on open innovation, please include it below as you'd like it to appear.

Anneke Stolk

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Photo of OpenIDEO

Congrats on this being today's Featured Contribution!

Photo of Shane Zhao

Great find Anneke! It's really fascinating to see how different companies stack up on the open business model spectrum. Perhaps there is no one size fits all approach to open innovation

Photo of Anneke Stolk

Yes, this business model point of view is quite different from the "normal" take on Open Innovation isn't it: talking about licensing and joint ventures etc.
Thought it was interesting one to share, to broaden the scope in this research phase :)