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No matter who you are, most of the smartest people work for someone else (Bill Joy, Sun Microsystems)

This is a report on Open Innovation from 100Open about different models, the process, and case studies

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Two models of Open Innovation are described:     Discover & Jam


DISCOVER:

•Starts with ‘what’ question: an innovation brief detailing a specific unmet need 

•Is a competitive marketplace amongst customers, suppliers or users 

•The innovation process is mediated by a Trusted Agent 

•Innovations are extracted through a linear process 

•Tend to be internal routes to market (e.g. license deals) 


JAM:

•Starts with a ‘who’ question: finding partners to explore a broad opportunity 

•Is a cooperative community & process , with customers, suppliers or users 

•The innovation process is facilitated through a Catalyst 

•Innovations are built using an iterative process 

•Tend to be external routes to market (e.g. joint ventures) 


The open innovation proces is described as:

  1. Explore       Identify Interesting Questions 
  2. Extract        A shortlist of partners and solutions
  3. Exploit        Taking investable propositions to market

If you'd like your name to appear in our report on open innovation, please include it below as you'd like it to appear.

Anneke Stolk

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