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HitRecord: Disrupting Creative Production

HitRecord is a new kind of online community working together as a production company

Photo of Meena Kadri

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Before doing anything, watch the awesome intro video at HitRecord (which I can't embed here as it's not officially on YouTube)

Actor and director Joseph Gordon-Levitt launched HitRecord – an online collaborative production company. By now they've produced short films, books and DVDs with others who are up for reviewing and remixing their own and other’s creative outputs.

“In January 2010 at the Sundance Film Festival, HitRecord launched its new website and introduced its new professional production methodology, allowing contributing artists to be paid for their work. He invited audiences to collectively collaborate with him in the filmmaking process, and create, record, and remix each other's art with the goal of creating cohesive short multimedia work that would have a special screening at the end of the Festival.That year, Joseph sent out $50,000 worth of checks to its contributors. The site now hosts nearly 80,000+ membersand pulls in about 1,000 videos, songs, text pieces and artworks daily.” – Wikipedia

What might other open innovation initiatives learn from HitRecord's approach? What role does community engagement play in open innovation? 

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Meena Kadri


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Photo of Shane Zhao

Love this Meena! I can't believe HitRecord was launched in 2005, but I'm only learning about it now. It's great to see how collaborations end up contributing to finished products — which is a big incentive for engagement from the community. Allowing community members to start their own mini "challenges" is also a fascinating approach. Lots of lessons to be learned from this model. Thanks for the share! 

Photo of Meena Kadri

Hey Shane! On a different angle but also been around for a while is NING: which launched in 2011. It's changed it's focus now and is no longer free but you used to be able to set up a community and do many of things you can on OpenIDEO (like setting challenges, having contributions, cmoments, blogs posts, etc) Can't believe it used to be free! There were some awesome users running large community initiatives globally. Although open innovation wasn't it's main focus, I certainly saw a lot of innovation emerge from communities there. Can't wait to see the final report which emerges from this challenge!

Photo of Anne-Laure Fayard

Thanks Meena for the link on Ning. I have had so many people asking me if they could start their own challenges on OpenIDEO... had I known about Ning when it was free!  I'll look more in details at what they offer. Yet, I had a quick look at the pricing and it is still reasonable. 
Like you I'm curious to see what emerges from this challenge.

Photo of Meena Kadri

Indeed – it's still affordable for a classroom budget, methinks. I don't know how much the platforms / backend have changed... but when I used it, they were super user-friendly and helpful on forums + support desk.

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