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Redifining advertising by open innovation

Creating innovative, useful campaigns, involved new technology, rapid prototyping and participating in maker and open source movement.

Photo of Eduard Sik
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When you watch the Olimpic Games your heart beats for your team. We wanted to show that it is physically possible to feel these heartbeats, the symbols of support, even from a distance of 1500 kilometers. 

We manufactured digital gadgets that are able to turn people's virtual support into tangible sensation. The gadgets traveled to London with the National Team and every time someone sent a message from our website the gadgets pulsated and emitted a colorful light, receiving the messages as a heartbeat, incarnated as an encouraging experience. 

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Eduard Sik


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Photo of Shane Zhao

Very exciting project Eduard! What a great way to compress distance and build empathy. Perhaps you might include a link to some additional info in case if our community may like to learn more?

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