Cart99.pk will be a company which provides fresh fruits and vegetables to the customers at reasonable price and at their convenience. The company will be aiming for customer satisfaction and retention rather than on expansion and huge growth. The company will be delivering fruits and vegetables at the door of the customer. Customers in the western part of Lahore city do not have access to the informal vegetable markets and so, they have to purchase their required produces from the malls and super markets which sell these fruits and vegetables at higher margins. The customer also do not mind to pay the extra price for the quality produce which these retail formats provide. You will find it while standing in the queue at reliance fresh or big bazaar that people are purchasing their fruits and vegetables for the whole week or for three to four days and are paying bills of more than Rs. 500 for their fruits and vegetable requirements. In this scenario, Cart99.pk will provide relief to the customers from going and standing in the long queues for their requirements. The convenience and quality produce will ensure the customers satisfaction and will be the seed for the company development and growth.