Here are a few posts the OpenIDEO team was inspired by during the challenge, all falling under the theme of, "Where's the carrot?"
In her post Wishes for open innovation, Shari walks us through her own journey with innovation, starting with her desire to tackle human health challenges. She outlines 7 "Innovation Wishes" – a few of which tie into the carrot conversation. One incentive for participating in open innovation processes is the community: "Participants in open innovation may stay more engaged when others rate or respond to very specific attributes of their contributions."
She also mentions the use of tools as incentives and the need for transparency when communicating possible incentives to community members.
Christian writes about open innovation being an incentive for employee engagement in his post, creating a feeling "that workers are not only doing a valuable job for their employer but also actively participating and contributing to the future success of the company." He does mention that incentives are a key part of this feeling and that "rewards should focus more on maximizing active participation than rewarding those projects being tested or implemented, since participation is the key to an increasing success of open innovation initiatives at corporations." This is an interesting provocation around incentivizing not only the "best" ideas but diverse and frequent input.
Another really inspiring post, Nudge Innovation, came from Erik. This plays into incentives because it prompts us to wonder what our world would be like if innovation was habit, "the same way we hold the door open for an elderly." In order for this kind of problem-solving behavior to become habitual, we'll need a few nudges along the way. Some of Erik's suggestions: replacing crosswords with real challenges, getting free coffee for great ideas, or solving other's problems from our Facebook timeline.
We loved reading this fresh thinking from the OpenIDEO community and are excited to continue to explore the role incentives and rewards play in different parts of the open innovation process.