Notably absent from the institutions that share the same root word, is a discussion about meaning and impact of hospitality. It's as if we know that hospitals are so antithetical to the experience of hospitality that we can't bring ourselves to link the two. Despite it's philosophy, hospice is not much better. Hospitality connotes pleasure, restfulness and relaxation; hospitals and hospices share a wholly different meaning. And there is room to think about how the latter can benefit from an active discussion about how and why the former works. After all, hospitality precedes both, but seems to inform neither. Opening a dialogue through ideo has the potential to bring together people from hospitals and hospitality to reimagine the experience of living well to the very end.