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Creativity: it’s in every one of us, right up to life’s end.

Creativity is the gift that can overcome limitations – whether physical or cognitive. Its positive impact has a ripple effect. .

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Right up until life’s end, we each need to feel purposeful, valued and able to contribute to the best of our abilities.   This is food for the 'soul and spirit' As Dr Bill Thomas says in the documentary, Alive Inside – about the impact of music on dementia patients – ‘medicine is good at adjusting dials: your blood pressure is too high.. we’ll just adjust that dial. Medicine does nothing for the soul.”

What is a provocation or insight that might inspire others during this challenge?

Look beyond the ‘medical’ to design the end of life journey and process building a creative component into every aspect.

Tell us about your work experience:

Entrepreneur, with a passion for and focus on identifying gaps in patient-centered communication. My current focus: end of life from a layperson's point of view. The result: BestEndings.com

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