Updated - 04/17/2017
Table of Contents (in descending order below)
- Executive Summary - :60 YouTube Video Presentation
- The Value Proposition of Home Death Care Resources
- The Five Basic Truths of Home Death Care
- UEM's for All 'Opportunity Areas' of This Challenge
- Mission Statement
- Details of Projected Business Activities (Updated 04/17)
- A Baker’s Dozen Social Media Endorsements of HDCR…
- The OpenIDEO Evaluation Criterium as Applied to HDCR's Mission Statement, Goals and Objectives
HDCR presents a :60-second 'Executive Summary'
A brief video sampler was created to provide an overview of the style, the energy, the purpose behind HDCR. In the investment community it would be known as an 'Elevator Pitch' - a short statement that represents what something is all about - created with an eye towards the time-constraints of an elevator ride.
(The video has been removed from YouTube because all fund-raising and business development activities in support of HDCR were suspended on 03/20/2017. You can read the postmortem summary here: HDCR Postmortem Report)
What is the value proposition of Home Death Care Resources?
For 20+ years the Home Death Care, Home Funeral and Green Burial movements have been slowly and steadily gaining support and influence within the national and international community.
It's now time to provide individuals, families, 'death positive' practitioners and professional business entities with comprehensive advocacy, education and communications support through Home Death Care Resources/HDCR in order to increase the public's awareness of...
The Five Basic Truths of Home Death Care
If they so choose, women, men & children of all ages (in most of the United States) can:
1. Die at home in peace & comfort - rather than in a hospital or institutional facility;
2. Stay at home for as long as they'd like after their death - rather than being taken immediately away to a mortuary or funeral home;
3. Have their bodies be prepared at home for their final disposition by their friends, family, loved ones or funeral home professionals - rather than having an undertaker prepare or embalm them at an off-site facility;
4. Have a Home Funeral on their own terms and in the manner they so choose - rather than going to a funeral home, or a church for services - if that is what they desire;
5. Select from among a variety of Green Burial options for their final disposition - rather than having to choose from only a limited number of traditional burial options.
UEM's for All 'Opportunity Areas' of This Challenge
In relation to the seven 'Opportunity Areas' to be focused upon in this Challenge - there are 'User Experience Maps' attached which illustrate how HDCR's advocacy, education and communications support programs (related to Home Death Care-based EOL practices) are in complete alignment with each of the OpenIDEO stated goals and objectives.
#1 - To download the Services & Care UEM.pdf 'click' the Title→→ "Sam & Marie Need 'Services & Care'"
#2 - To download the Connectedness UEM.pdf 'click' the Title→→ "A Home Death Provides 'Connectedness'"
#3 - To download the New Values UEM.pdf 'click' the Title→→ "A Home Death Provides Support for 'New Values'"
#4 - To download the What Surrounds Us UEM.pdf 'click' the Title→→ "'What Surrounds Us' at a Home Death is All Ours"
#5 - To download the Planning Now UEM.pdf 'click' the Title→→ "'Planning Now' for a Home Death is Helpful Indeed"
#6 - To download the The Cost of Dying UEM.pdf 'click' the Title→→ "Home Death Care Greatly Reduces 'The Cost of Dying'"
#7 - To download the After Death UEM.pdf 'click' the Title→→ "'After Death' - At Home is Where You Want To Be"
Advocacy, communications, training and outreach campaigns will be created (initially in English & Spanish) to support, grow and expand the public's awareness and acceptance of Home Death Care, Home Funeral and Green Burial-focused activities – both here in the US and abroad.
Details of Projected Business Activities
(These projected business activities and all fund-raising efforts in support of HDCR were suspended on 03/20/2017. You can read the postmortem summary here: HDCR Postmortem Report)
A. The development and distribution of a series of Public Service Announcements and related content (initially in English & Spanish) intended for radio, television and newspaper distribution within select local media markets informing folks that they can directly provide their friends and loved ones with Home Death Care-focused support at the end of their lives - right now/today.
B. A website, blog, and/or database/directory to be set-up via inter-connected URL/domains: www.homedeathcareresources.org and, www.hdcr.us and, www.die-at-home.org. In addition, HDCR was planning to host a Spanish language website and related content at: http://www.morir-en-hogar.org (which from Spanish translates to 'www.die-at-home.org.'). These domains and inter-connected websites would have become the Internet home of the Pilot Project allowing for ease of access (initially in English & Spanish) to folks who wanted to learn more via the web. Plans for additional culturally-appropriate web-based support resources (created in various languages) will be developed based upon feedback and user response data gathered during the initial months of outreach activities and advocacy work.
C. Training/teaching seminars related to Home Death Care-focused practices were planned to be developed (initially in English & Spanish) in conjunction with local/regional Death Doulas, Funeral Celebrants and other Home Death Care professionals and offered through the local Hospice program to their constituents so that folks can gain hands-on experience in Home Death Care-related practices.
D. A local/regional media outreach campaign via news programs, local TV talk shows, etc., was to be coordinated in order to ‘mainstream’ the practice of Home Death Care so that folks would know exactly what they can do for themselves in support of their friends and loved ones at the end of their lives.
- This project/proposal was all about the creation and dissemination of multi-media resources (initially in English & Spanish) intended to spread the word, raise awareness, and empower individuals and families to re-claim their right to die at home, be cared for at home after death, and to be celebrated and buried in a manner that reflects their deeply-held personal and religious beliefs – all at an affordable cost, both fiscally and emotionally.
A Baker’s Dozen Social Media Endorsements of HDCR…
"I'm thrilled that you are guiding others to this powerful experience, it is something that our culture will benefit from in so many ways... Everyone who participates is profoundly changed, and, like yourself, can't imagine caring for their dead any other way... This is a movement that has only just begun. Thank you for your passionate support." – via the OpenIDEO – Olivia Bareham/Sacred Crossings – 06/27/2016
"Thanks for your message and it's great to see you are advancing this work... your project looks fantastic! It will be wonderful to see all of these resources gathered in one place..." – via e–mail – Sarah Kerr, PhD/Death Midwife & Celebrant – 08/02/2016
"Thank you for the work you are doing on this. You're doing a wonderful job of communicating the importance of people understanding that this is an option! I took a home death care course and even if I never have the chance to use the knowledge gained from it, the actual process of learning about it was completely transformational. The work you're doing is going to create profound change and I wanted to share my gratitude for that. Thank you!" – via the OpenIDEO – Jamie Whittaker/crowsinarow.com – 07/31/2016
“Great! I love the simple messaging. It's amazing how often we have to repeat the basics and start from square one.” – via Twitter – Caitlin Doughty/Order of the Good Death – 07/15/2016
"I'm so glad that you discovered this amazing and powerful approach to caring for our own at death... It has been the most profound path watching so many people transform fear into love, helplessness into creative grief rituals and deep despair into feeling supported and cared for... I give thanks for every person who awakens to this humane and ancient art and wisdom of our ancestors. Blessings to you and all who are willing to explore their own life and inevitable passage." – via the OpenIDEO – Jerrigrace Lyons/Final Passages – 06/27/2016
“Great discussion this morning w/ Paul Ennis of @hdcr_us. He's passionate about how to change our narrative for end–of–life considerations." – via Twitter – Peter C. – 08/03/2016
"...Dying at home is the only way to die! i work in a hospital and we try very hard to get people home on hospice to die with family and friends..." – via Facebook – Jan F./Maui, HI – 07/28/2016
"...What I did like is that he spoke slowly and affirmed that it is permissible to have a home death and after death care in the home. It is a shock to the system to hear that "you" have permission of death and after death options. Most people have no idea that they can do this. Well, yes, you can! Thank you for your service to death care! We all stand together..." – via Facebook – Sacred Voyage Home Funerals – 07/17/2016
"I am involved in helping to change the World for the better. This is a lot of heavy information but SO important. Please Friends, Family, Community let's come together and leave this World a better place than when we arrived. Please share this info and hard work of Paul Ennis and send heartfelt, honest comments to the contact below..." – via Facebook – Tee Clare/Death Doula – 07/16/2016
"...I believe you presented a realistic empowering personal saga which others can learn quite a bit from…. and further investigate to determine if this is an avenue they'd like to pursue for themselves or their loved one..." – via Facebook – Debra R. – 05/25/2016
"I'm driving on a dirt road in Australia and I stopped and watched the whole video. Great production. You can sure feel the love." – via Facebook – Elizabeth H. – 07/20/2016
"Thank you Paul! For the challenge inspiration & for the education... those 152 words... those were eye opening. Much gratitude for sharing your story." – via the OpenIDEO – Stacey T. – 05/25/2016
"Near the end of her life, I managed to pry my mother out of a skilled nursing facility where institutionalized medicine pushes people so habitually and insistently. With invaluable help from a team of home care aides, and help from Hospice, she died in the comfort of her own home. I didn't do nearly as much as you, or have as close a connection to her final days, but the Hospice doctor said I'd accomplished an unusual feat and she commended me for it. I commend you both a thousand fold for taking the journey and for sharing it with us." – via Facebook – Nanette C. – 05/25/2016
The OpenIDEO Evaluation Criterium as Applied to HDCR's Mission Statement, Goals and Objectives
√ Re-imagine dying - Using Home Death Care-focused practices provides men and women of all ages and ethnicities with the ability to totally re-imagine their dying process - exactly as they want it to be - here in 2016 and beyond.
√ Go beyond tradition - Home-based death practices allow for the preservation of cultural traditions like no other modern-day funerary ceremony. Having a Home Funeral in a 'backyard' allows for families and friends to be together in the most intimate of manners - at the most intimate of times.
√ Are uplifting and unique - Yes, death and dying are no laughing matter.
At the same time, the joy and celebration, the experience of the full range of real and genuine emotions, the priority of community and the ability to explore all facets of our human-ness at the profoundly challenging End-of-Life-Time - has no greater friend than a Home-based environment (if that is what folks want to have happen and what they, and/or their support network, have the ability to do within their particular state or county jurisdiction).
√ Consider partnerships - In a Home Death-focused environment, immediate Family members have much more control and influence over the myriad of details and energies running through their hearts and minds.
That's not to say that they don't need help and assistance. In fact, they may need more aid than at any other time in their lives.
In a Home-based setting, the kinds of folks who can provide them the most direct support include: members of their Hospice or Palliative Care team; Death Doulas or Death Mid-wives; Funeral Celebrants; Green Cemetery; and/or related Burial/Final Disposition professionals.
It is HDCR's belief that partnerships are critical to encourage and more than likely to flourish within a Home-based setting.
√ Are human-centered - There is no greater gift to give to a person who has just lost a friend or loved-one than to say to them:
- How can I help?
- What can I do for you?
- How do you want to handle the situation you're in?
- Where would you like to go and how would you like to get there?
When you can say those things to them while sitting around their kitchen table, or in their backyard, or on their front porch - their ability to respond from a deeply felt 'human-centered' place is beyond measure.
And, the fact that they are likely to be so much more in control of things within a Home-centered death experience - translates into a much greater level of closure, completion, and resolution on a 'human-centered' level, as well.
It's all about getting direction and input from those most effected - and being able to offer solutions that will provide them with the most comfort, peace and security.
"Home is where the heart is..." speaks for itself in relation to the human-centered nature of Home Death Care-focused choices and opportunities.