Studies show that two interventions are effective in improving the end-of-life experience, interactive and ongoing advanced care planning (ACP), and effective supportive/palliative care. Unfortunately, consumer demand for both of these solutions is low. The problem that we are solving: People experiencing serious illness and their family members often find it difficult to communicate well about the patient’s quality of life and expectations for the future. They also neglect making important plans about the health care interventions they want or don’t want while the patient is still well enough to do so. In aggregate, doctors have many disincentives for initiating discussions about these issues and don’t address the family’s needs well. This results in unnecessary medical crises which are a burden to patients and families, and unwanted or futile medical treatment that cost society tremendously. Act3 will solve this problem with a web/mobile tool that empowers older, seriously-ill people and their families to make better health care decisions and access supportive care earlier.
Our website and mobile app will allow patients over age 65 and/or their loved ones to DISCOVER a specific concern or problem that they want to address; LEARN more about their problems and how to fix them, and ACT, with easy-to-follow guidance, on steps needed to solve the problems in conjunction with doctors, family, caregivers and other service providers. The tool will be customized by illness, self-reinforcing, and prompt the patient and family to stay active and engaged in maximizing quality of life, right up until the end of life.
Act3 will improve on current resources in the market because it has a family-based, active platform which includes push-notifications to prompt ongoing use; it will provide curated, high quality educational material and personalized conversation guides; it will engage people by addressing immediate needs, and it will empower the patient and family to proactively communicate with each other and with medical professionals. These unique features should improve adoption rates which are low with other websites and programs.
The market for Act3 is large and growing with the aging of the Baby-boomers. There are 40.5 Million patients over 65 who live with a serious illness and millions more of their family members who can benefit from using the service. Recent health policy reforms are moving toward paying healthcare providers for the value of the care, rather than the volume. We anticipate health systems and Medicare insurance plans will pay a subscription fee to provide Act3 to families. Payors will buy into Act3 as a tool to enhance value and enable patient engagement, two major goals of health reform. Seriously ill people require a great deal of supportive care services. Act3 will include a marketplace of local product and service providers who benefit from the opportunity to link consumers to their businesses.