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Online Burial + Cremation Planning

An online platform for individuals and families to find and plan a cremation or burial service that meets their needs, budget, and location.

Photo of Jake Beyer
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Who is your idea designed for and how does it reimagine the end-of-life experience?

(1) An individual preplanning to relieve the burden from their family or a family with a loved one in hospice. (2) There is a complete lack of transparency and ease when researching options and pricing for a burial or cremation. Individuals are forced to call or go into a funeral home as an uneducated buyer. Halolife allows families to plan at their own speed, their own time and own home while educating themselves on the best fit for a cremation or burial service.

Go to to preview the product. Halolife is in live beta in the state of California.

(1) Choose a cremation or burial service type. 

(2) Sort and select a funeral home by price location and reviews. 

(3) Complete your service details - answering questions that are only relevant to the service type you selected.

The family will end up with a quote and all the paperwork associated with the burial or cremation. 

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

(1) Pilot program with a hospice at Sutter. (2) Working with IDEO designers + beta testers (55-75 yr. old) to refine product

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

(1) Insights from people interested in preplanning and pre funding their own funeral. (2) Pilot programs with OpenIDEO partners

Tell us about your work experience:

(1) Currently Founder and CEO @ - Y Combinator and 500 Startups backed (2) Previously Customer Experience Lead @ Storefront Inc. - online marketplace to connect brands with short term retail space See my Linkedin here -

This idea emerged from

  • An Individual

1 comment

Join the conversation:

Photo of Lois Perelson-Gross

Dear Jake,
Question: Are you in touch with the Funeral Consumers' Alliance ( "Funeral Consumers Alliance is the only national consumer organization that monitors the funeral industry, keeping a close eye on industry trends and advocating for fair practices on the behalf of consumers."
Thank you for your very thoughtful and pragmatic concept!