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MOXIETOT: Behavioral economics meets early childhood development

Moxietot is a behavioral design firm that helps parents form new habits to promote language, cognitive, and social-emotional development.

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Name or Organization

Moxietot LLC


Cambridge, MA and Johnstown, PA

What is your stage of development?

  • Early Stage Innovator, with at least one-year experience in ECD


  • For-profit

What is the stage of your proposal?

  • Prototyping: I have done some small tests or experiments with prospective users to continue developing my idea.

Describe how your solution could be a game-changer for your selected Opportunity Area (600 characters)

Moxietot is a game-changer for early childhood opportunity because it effectively shapes parent behavior. Moxietot helps parents form new habits that promote language, cognitive, and social-emotional development in their young children. Moxietot leverages behavioral economics, human-centered design, and the science of early childhood development to support parents in adapting to their cognitive biases.

Select an Innovation Target

  • Channel: A new way to deliver existing products or services to customers or end users.

Would you like mentoring support?

  • Yes

Are you willing to share your email contact information submitted on OpenIDEO with Gary Community Investments?

  • Yes, share my contact information

[Optional] Biography: Upload your biography. Please include links to relevant information (portfolio, LinkedIn profile, organization website, etc).


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