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Extending Early Childhood Care and Development to the Bottom of the Pyramid

To support resource-poor working parents to proactively improve the growth and development of their children.

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Updates: How has your idea changed or evolved throughout the Prize? What updates have you made to this submission? (1500 characters)

Not very much. We have had the plan to advance what we do for top level corporates to the less resourced communities. However, we have refined our idea in terms of targeting and making it more scalable in a stepwise manner. We have been forced to think about and to refine: • The entry points and the scoping and how to represent this pictorially and in a sellable approach. • The affordability of our services and how to tame these for impact more than, but also for income sustainability. • The time progression of what is possible, client re-definition and partner’s engagement in win-win and dynamic movements.

Name or Organization

Children's World Limited. Wanjiru Mbogori - Clinical Child & Adolescent Therapist with specialization in Trauma and addiction. Most comfortable working with and stimulating children to aim higher. Partners: Ezra Mbogori - A Community Development Practitioner working in the non-profit sector, an ardent human and child's rights advocate. Dr. Pascal Kaumbutho - Professor in Agricultural Engineering & Rural Livelihoods Enhancement Innovator, an ardent child's rights & animal welfare advocate.

Geography

We are located in the Capital City of Kenya, Nairobi. Our idea will fit anywhere in the world.

What is your stage of development?

  • Early Stage Innovator, with at least one-year experience in ECD

Type

  • Team

What is the stage of your proposal?

  • Research & Early Testing: I am exploring my idea, gathering the inspiration and information I need to test it with real users.

Describe how your solution could be a game-changer for your selected Opportunity Area (600 characters)

With platforms for understanding and enhancement of ECD for those at the Bottom of the Pyramid, resource poor working parents, will have safe, clean and disease-free day-care for their children and replicable centers of excellence for learning and growing safe child-minding, parenting, hence, sustained family well-being. Our business of tailor-made services and equipping parents will roll-out in leaps and bounds, as other investors and County Governments emulate our model and proven impact, creating an exponential growth in quality parenting and child welfare all over the country and beyond.

Select an Innovation Target

  • Service: A new or enhanced service that creates value for end beneficiaries.

Tell us more about your innovation (1500 characters)

We aim to model excellence in ECD care at the low cadre companies, city slums and community towns, like we have successfully done in blue-chip companies. We offer a solution to the working parents greatly concerned about closeness to their little ones, their safety, security and development, who remain away from them as they seek the resources to support the family. With quality Crèches at the work place and upgrade of mediocre day-cares, we offer a platform for learning the intricacies of parenting and offer peaceful havens for babies and toddlers to play, learn and grow under the direct contact, care and love of their parents. We offer opportunity, for early-year parents to be peacefully at work, close to their children, to nurse, identify their individual qualities, to maximize their strengthening of their children, build their confidence and support them in their socialization with other children. Under the Edutainment Model, we create a setting that allows children to play, interact as equals, supporting one another to recognize their distinct differences as unique qualities to be drawn upon rather than challenges to be overcome. Crèche approach and livelihood enhancement, impacts community livelihoods at the core, where it matters most – at the foundations of human development. The slum and community dwellers like others need improved foundations of togetherness, social interaction and accommodating love, that can only come from happy children in the formative years.

What problem are you aiming to solve? (3 sentences)

The problem of: - under-resourced single parents who break the forming bond and leave their traumatized babies to return to work. - poorly resourced parents in dwindling economies, where both parents have to work, leaving mothers stressed and their babies exposed in home environments, managed by helpers or at filthy daycare centers - increasing domestic violence, child-accidents, child-abuse and sexual molestation increasingly exemplified in fathers who burn houses with their families inside

Explain your idea (5000 characters)

We wish to intervene with a solution with a particular focus on the needs of young working mothers in poorly resourced situations and communities, unlike the high class ones that we currently serve, with wholesome Crèches. We target the more vulnerable in society, including the lower cadre staff who work for the said companies but live in the poorly equiped urban and rural communities. Children of such parents are usually left by themselves or in the care of the neighbors when their parents (usually single mothers) go out to work. They are left to their own devices or under care of poorly paid and bored house-helps. These children suffer all manner of abuse, often leaving permanent social, mental or even physical damage. In slums, there are extremely poorly-run daycare centers, yet this is where less fortunate working parents have to leave their children as they work. County governments can designate existing social halls and convert these into crèches by day, or permanently. We plan to invest through teaming up with locals to model quality, inexpensive well-managed Crèches, and in particular, demonstrate the quality care of babies and toddlers that is possible while influencing parents into learning parenting and the joy of literally, “taking their children with them to work”. We will: - Establish 2 Model Crèches, one in the Kawangware slum in Nairobi, where some of our staff live and another in the rural town setting in partnership with the County Government of Meru (where they have recently launched a Free Milk for Schools program) - We will find appropriate locally domiciled partners like an existing Daycare, academic institution or Corporate, where we will establish or upgrade a facility to offer affordable but well equipped Creche service, tapping into locally available materials, replicable technical skills and human talent. - We will carefully select working parents and their children who stand out as good examples of the problem we are addressing to model the clear, observable impact of the intervention, hence its Proof of Concept. Some of the activities that will promote and expand our model and business services are: - Tailor-made day programs of arts and crafts, educational manual and electronic toys and special events like birthday and national day celebrations backed by activities we have perfected like African Story Telling, culture and cultural beliefs, role-plays and parent-training in childcare, nutrition, first aid etc. - The conscious use of skilled and knowledgeable professionals who demonstrate a passion for working with these children, availing paid, voluntary and or pro-bono inputs to the implementation. - Competitions in ECD awareness between us and existing Day-cares backed by open-days, role-plays and open play bonding activities between toddlers and their parents. - Organized open-day visits by Governor’s office staff as well as members of selected institutions and communities to see, learn and model what minimum standards of care look like. - Publicized award ceremonies involving children and their parents who have excelled in a parenting practice or children's talent worth exposing to other parents and communities We aim to achieve: - A robust and carefully designed Creche service, fitting squarely into the needs, economic abilities and aspirations of the communities in which they are established. - Attractive well-resourced, clean and safe Crèches, loaded with Edutainment material and content; attractive and affordable to resource-poor users. - A replicable, and attractive business that can be replicated, with capacity to grow rapidly across institutions and the land, to change the lives of gainfully employed resource poor parents, previously torn between working and caring for their children.

Who benefits? (1500 characters)

The beneficiaries are: - Resource-poor working parents working for all levels of companies, desperate to be near their nursing and other children under 5 during working hours, - The children whose growth would be further enhanced by the closeness of their parents, enabling interested parents to nurture, monitor, secure and enjoy. - Employers who end up with highly motivated, focused, loyal and more productive employees - The Country, with well-established foundations to nurture confident and well socialized citizens, able to build happy and stable families. Our company (Children's World Ltd) is the premier institution in matters related to child growth and development in Kenya. The Directors of the company are parents who formed the company when their children were of school going age. The Directors knew first-hand the frustrations of seeking safe havens for kids to play, learn and grow in Nairobi. The Directors care deeply about human development and welfare and have interacted with all manner of citizenry, rural and urban in non-Governmental Organizations that they have founded and led. The Directors have built-into their current company programs to involve special events that bring the under-privileged and even the disabled to use the crèches.

What kind of impact will your idea have? (1500 characters)

In today’s fast-paced ‘working world’, many, especially those in urban settings are opting NOT to have children. Every possible support to the parents that choose the parenting path is needed. In Africa the culture of yesteryear was to grow up, marry and have children. It happened around adults and grandparents, to watch and guide, or even to be left with the children if need arose. Today’s young parents lack natural family support and they are weak in matters of the intricacies of child care and upbringing. The resource poor working parents we target need, but cannot access the Childcare sessions that our Edutainment Crèches offer. When we offer quality crèches to these and as the idea gets understood by the larger community and catches on, long term impact and positive catalytic effect will be, inter-alia: - Socialization practices will change, based upon recognizing and nurturing talents and abilities of children in early years. - Children will be nurtured in ways that draw on their qualities, to grow these and impact the society in their own later lives and families. In our Innovation there is built-in incentives to own, attract local investors and the involvement of County Governments. This will lead to a strongly grounded foundation, upon which the impact will self-propel. Where parents are aware, present and supported and where kids are protected, society semi-naturally nurtures long term positive change within itself, forming a stronger culture among people

How does or how could your idea impact low-income children? (1500 characters)

Our innovation is targeting low-income children and their parents directly. The low budget Crèches for low cadre institutions and low-income parents will nurture new socialization methods. These will impact on the community and will become the more accepted practice, beginning with our specific and tailor-made and high publicity and participation interventions in low-income communities. We will prove the concept in an area where we have already seen the impacts, but in blue-chip companies. Innovative implementation of our interventions will see companies like the blue chip ones we work with offering to sponsor our Crèches in low-income areas. These CSR actions will also attract companies like those marketing child-care products, to sponsor publicity activities that we plan. We have worked with numerous companies like these before. Overall our activities and impacts will propel an approach that will generate new ways of child care and socialization beginning with the neighborhoods we target.

Innovation: What makes your concept innovative? (5000 characters)

It is a common sight in Nairobi to see buses with sleeping babies as early as 5 a.m. going from home to home, picking other little ones, for the Daycare. Under 2s are dropped and picked by mother or maid. The curriculum is mostly ‘sleep’ for under 1s, learning to speak for under 2’s, songs and reciting the alphabet and counting 1 to 10 for under 3s. Come late afternoon, the children, who will have spent a whole day at Daycare are ready to take another long bus-ride to arrive home more tired than rested. The alternative 'caring' Daycare is available to those that can afford and do not wish to risk their children’s exposure to disease and accidents. For many others, children stay at home and play in poorly sanitized areas without proper care, leaving them open to all forms of dangers and even abuse. Others may accompany their parents to their businesses leaving them exposed to bad language and aggressive behavior found at the roadside market places. The routine care of young ones by working parents in Africa involves the hire of a maid in this hypothetical case let's call her ‘Kanyua’. Kanyua is a school dropout, and a single mother (of ‘Kirimi’), a 3 year old boy, left with the mother in the rural area of Meru. She yearns to be “modernized” and salaried by migrating to an urban center where a relative houses her in a poor estate in the city, looking for work. Kanyua finds a job as a maid with the Njugunas, a young couple expecting a baby and living in a lower middle class Estate, where salaries are average. The Njugunas work in lower cadre companies where they have only heard of Crèches, offered by blue-chip companies for their young mothers. Kanyua witnesses the arrival of Baby ‘Kendi’ and is envious but applies all her knowledge of child-upbringing - all she learned from her parents, and used on her son, Kirimi. As Mrs Njuguna returns to work after 3-month maternity leave, she worries about many things including leaving her baby in the hands of one who she believes is beyond training and this way severs the link with her own biological baby. For Mrs Njuguna, the immediate solution is to take the baby to a local Daycare outside the estate. She has visited the one nearest her Matatu route to work. It has a good effort at decoration with the Alphabet, Number-line, pictures of animals and the huge mattress at the centre of the “Baby Room” cannot escape her gaze. The care is by other ‘Kanyuas” who want her to drop the baby and leave without being so nosy! Leave lovely and clean Kendi here? At 3 months? To sleep on that popular mattress together with 1, 2 and 3 year olds? Mrs Njuguna wonders whether to quit her job but settles to trusting Kanyua with her baby at home, her final and affordable option. She buys the dangerous toys she can afford, a swinging/bouncing stretcher and a very small fridge, big enough to take the food she (promises her husband), she will cook and mash herself, as well as the milk she will expel each morning before going into her very busy days. 6 months into a life where Mrs Njuguna’s complaints are driving Mr Njuguna crazy, the former hears of an upcoming Crèche service, to be run by a company she knows runs excellent Crèches for high-class companies. Mrs Njuguna cannot hide her excitement and is ready to pay anything, for the peace of mind and to save her marriage. She is surprised at the introductory price this company is offering, (sponsored by OpenIDEO) on condition that her and fellow parents agree to play a participatory and proactive role. She offers to join the cleaning team, once a week. The greatest joy for Mrs Njuguna is to be able to go with their baby to work. She preaches her joy to other mothers and helps design educative and promotional events. To her surprise she is on TV regularly. She has helped attract sponsors and Crèches are opening in all estates, including her Meru village town. Mrs Njuguna is a speaker on various topics like: Baby Security in Slams where political upheavals (and tear gas) climax. At our low budget Crèches Mrs Njuguna, Kendi and others find game-changer programmes and activities (run by Montessori trained teachers) that change their lives, namely: - Tailor-made Edutainment Programmes, not Alphabet and Number-line. - Emphasis on appreciating safe and friendly exploration of the environment and its wonders, including animals and loving company of other kids. - Score cards for Quality that have no TV and cartoon sessions but quality assessment themes like: positive attachment, children adjustment, ability to self-regulate and self-soothe, confidence and resilience levels, capacity to mix and share with peers, aggressive and violent behavior tendencies etc. - Not just drop and pick but serious participation and training of parents and their caregivers, to not only understand the strengths and weaknesses of their children but also appreciate the importance of play, otherwise seen as a waste of ‘learning’ time.

Scale: Describe how your idea could reach a significant number of end-users. (1500 characters)

In the first instance we will seek to secure company involvement in knowledge building through targeted research and interventions in low-income areas, urban and rural. Depending on the partners, institutions, local stakeholders and space we encounter, the first urban slum project in Kawangware is likely to have 400 kids of the 3 - 36 month range , with an average of 80 kids attending at the same time. The Meru County unit will have a similar number. Resources and capacity are main barriers that we shall be looking to overcome with the support of OpenIdeo. After testing a pilot project in the two localities over 6 months, it is foreseen that the intervention will be sought by increasing number of parents, leading to the opening of at least one other in each locality, 1 year into the life of the idea. All units will be operated on a pay-n-play business model, except where they are fully corporate or Government sponsored. No barriers to expansion are foreseen. All manner of child-minding and CSR sponsors will back OpenIdeo to a level where at least 2 additional Crèches are opened in the 2 localities each passing year. An exponential growth of Quality Crèches is foreseen, involving our company and other investors. County Government Executives like the many that have come to see our current Crèches will visit the Meru Units and seek to establish their own. This idea could suitably apply to homeless families with young children in Boston.

Feasibility: Where are you with understanding the feasibility of your idea? Describe what you’ve done so far and your plans. (3000 characters)

Through the use of creative activities like arts and crafts and story- telling, our children are able to learn better than those sent to school at the age of 2-3 years where they spend long hours in structured environments. At the crèche they are allowed to explore while we observe them holistically. We observe their gross motor eye-hand coordination, their attainment of basic development milestones and even their learning styles, without necessary adopting a classroom style of learning. Parents have also reported how they have learned from their children about various things like mindfulness and purpose in concentrating on one thing at a time.We have been running the creche for close to ten years and are confident that focusing on the socialization of two to three year olds in a creche will impact positively on both the children and their working parents. This has given us experience to be able to impact the children in low-income areas

Business Viability: How viable is your business model? (5000 characters)

As we have run crèches for a blue-chip company over the last 10 years, we have received many visits and enquiries from other corporates, institutions and Country Governments. Among many engagements with current and potential clients, some institutions like Thomas Bernados Homes (for destitute children) took us through architectural and operational designs but could not kickoff their crèche due to shortage of resources. If we had some funding contribution (like sought from OpenIDEO) this would have grown into an excellent model for many other Children’s homes (and other institutions), kicking off a unit and institution with the right levels and standards for running ECD-sensitive childcare establishments. While running the blue-chips, we have hosted children communities from Children’s Homes including handicapped children and low-Income communities (as part of blue-chip CSR). Such day-visitors have been left only to enjoy and ‘Wow’ the experience, only to return to their dungeons that they call Care Centers. With OpenIDEO funding we can catalyze a “forest fire” of business and impact (for ourselves and others), supporting those that already yarn for the Crèche model, based on observed impact on early-year clients. With only little modifications in terms adjustments to existing structures in institutions, focusing on affordable decorations of buildings and compounds in already existing institutional housing infrastructure, to improve air-flow, water-supply and sanitation, child-safety (soft-play with non-asthmatic carpeted environment) and general cleanliness,, employing a quality ECD teacher to train affordable caring child-minders, seeking sponsors to décor and brand facilities and corporates to donate materials with pride; by engaging parents to volunteer to clean, teach or mentor, - low-budget Crèches that focus on social change and impact for Bottom of the Pyramid users can and will be established. Innovation will make these viable and replicable on a sustained growth path to reach thousands of humble and vulnerable babies and toddlers at the time of their greatest intervention needs. The work of the Directors of our company in the non-profit sector leading NGOs that have made a mark in the livelihoods of those at the bottom of the pyramid, volunteering to care for the distressed and abused, will all bring out the innovation needed to offer excellent services of low budget. Focus on minimal cost for those that have highly limited resources, led by selected excellent but poor parents who will be publicized as the Unsung Heroes they are in the media, an excellence in parenting award scheme, popularized testimonies from kids that have benefited from our Crèches etc. will make the sought community-level vibrancy, awareness and contribution for sustained change. Funds injected will be multiplied several-fold through innovation and participating of beneficiaries.

HCD: How have you used human centered design to build or refine your concept? (5000 characters)

As we have run our blue-chip Crèches we have been blessed with incredible opportunities to interact formally and informally and learn from our blue-chip clientele and the many visitors of all kinds, including the communities we target, living in slam and County (village) dwellings. We have conducted Crèche-User and visitor surveys that have grown our knowledge of the needs and challenges met by parenting and nursing mothers at the work place. The challenges of market business women who cannot leave their children at home or afford a caregiver has come true and real to us. We have physically followed enquirers to their institutions and work environments and gotten into engagement discussions of needs and the assistance we can offer. This has led to understandings of the pinch from the shoe-wearer, directly. These visits have helped us assimilate information and realizations into our knowledge data-base, noting the differences and intensities of needs with different clientele in different localities and institutions. One size does definitely, NOT fit all. We have learnt how quickly the ECD cries move from needs to memories as problems of babies are quickly swept away or forgotten (and considered to be normal or for others), as babies grow quickly from age zero to 3. A parent who is also an institutional leader will cry for Crèche assistance and installation but quickly demean the need, because they no longer have a baby a couple of years later. Parents of toddlers evolve into “shoes that no longer pinch” and take the pains of nursing mothers for granted or as a simple stage of “necessary suffering”, in life. We have handled matters of the “Bloody-Diaper” - cases of sexually molested babies even as police cases. We have often asked ourselves, “If this can happen with blue-chip company employees, how about those at the Bottom of the Pyramid?” This is our call and motivation to seek OpenIDEO support. We are the partners and company nursing mothers need long after family members, institutional and community heads have left the ‘caring scene’. We have come to understand the power of using parents’ peer-groups as the source of support. Parents tend to label their kids based on the little they know. These days they rush to internet seeking answers to their observations. We have observed the power of testimonies of parents that come into the Crèches and announce their child as having “Down Syndrome”, “Learning Disability” etc. in the initial days. They quickly learn the treatment and cure of ‘these conditions’ is simply a child mixing and socializing with others. They learn that the said conditions were just in their (parents) heads. Such testimonies help other parents in great and more impactful ways than any “hospital” or expert would do. We have learnt the power of involving parents to tailor-make learning sessions, based on their own needs, fears and experiences. They know where it hurts most and the most appropriate solutions. This is the only way of understanding cultures and variations needed in our programmes to fit different needs of localities. Parents are the best teachers and mentors of themselves. We have learnt to give them space. One of our Directors, working with immigrant mothers’ children in Boston (USA) discovered that caning a child was a perfectly acceptable practice according to the source culture of one of the parents. Indeed, another parent withdrew their child from the Crèche because of various traits that did not meet her parenting bottom-lines She did not like a child who was now rudely trying the Crèche language (English) on the parents. As innovators we have learnt that there are many intervention opportunities that arise from involving parents at their point of concern and interest to make a difference in their and their children’s lives. It is around these needs that the best opportunities to create impactful events and curricula are seated. It is around addressing these needs that sustainability of our interventions lies.

Tell us more about you (3000 characters)

1. We started off our work with children's edutainment in a specially designed setting for children's indoor play - the first of such facilities in Nairobi . This evolved rapidly to our providing creche/day care services to a blue chip company. We were inspired by the change we saw in children from a very early age as we worked with them and brought in standard elements of socialization. The fact that finding care-givers to look after children at home while parents work has become increasingly difficult made this approach even more effective. 2. To begin with we were seeking to create alternatives for parents who needed time to attend to other pressures aside of their parenting challenges given the fast paced lives they lived. The change we observe in children and particularly monitoring their growth and developmental milestones gives us confidence that we were on the right track. 3. Our expertise covers trained child-care experts who monitor these developmental milestones. Together we set goals for individual children and observe them as they attain each set developmental milestone.

Do you have the people and partners you need to do what you’ve described? (600 characters)

The numerous enquiries and preliminary research proves there are partners in Slam areas that care greatly concerned about children’s welfare, many who do not have a ready way of how to help. For example, we have been called to inspect, design and adapt a great Children’s Home facility, as well as to inspect and Quote for a horrible facility, with filth and roaches, on the “other side of town” – to offer our great services there. It is not difficult to identify partners especially when we have a subsidy resource to call them, encourage and guide them into what they would already like to see.

As you consider your next steps, what kinds of help could you use? Is there a type of expertise that would be most helpful? (1800 characters)

While we believe that based on our long experience and knowledge of need, the journey will be fast paced and even exponential, we will need the financing but over and above that we will appreciate: • Baseline and Monitoring and Evaluation studies support that affirm our entry point is correct and with potential for exponential growth. • Further mentoring and continuous check on achievements towards foreseen or higher impact and how to measure impact. • Experts on training staff and community members in ECDE work.

Would you like mentoring support?

  • Yes

If so, what type of mentoring support do you think you need? (1200 characters)

We need to pair potential partners with experienced mentors. We also need to increase the confidence of our trainers and care givers as they strengthen their skills and expertise.

Are you willing to share your email contact information submitted on OpenIDEO with Gary Community Investments?

  • Yes, share my contact information

[Optional] Biography: Upload your biography. Please include links to relevant information (portfolio, LinkedIn profile, organization website, etc).

See attachments above.

[Optional] Attachments: Please upload relevant attachments or graphics or show us how you prototyped.

See Attachments above.

Mentorship: How was your idea supported? (5000 characters)

Our mentor supported our idea with making us understand the scoping and the need to be brief and crisp-clear, to fit OpenIDEO contribution, experience, needs and culture. We had very interesting discussions with a very diligent professional (on the subject matter), who knows Kenya and Africa from first hand experiences personally and at work. He engaged us around our many queries regarding: • How to define what stage we are in. He made us understand we are in Beginner Stage, despite being in business for the last 10 years. • How to be targeted and clear on what exactly we are contributing, the client, the scope and what we want funded, in exact terms, within the designated word limits and in bullet form. • How to be clear on our comparative as well as comparative advantage. • The need to pull traffic to our proposal to help us shape our idea the more, while making The Innovation absolutely clear. • Need to be clear on what we are scaling-up. He helped us define the 5 key deliverables that our work and proposal entailed. • He helped us understand What Human Centred Perspective was and how to apply this in our work. • He helped us understand what the requirement for the proposal to be replicable across geographies means. We understood that apart form the idea fitting US, the requirement was to think about it fitting in different cultures and localities, even around Kenya or Africa.

Updates: How has your idea changed or evolved throughout the Prize? What updates have you made to this submission? (1500 characters)

Not very much. We have had the plan to advance what we do for top level corporates to the less resourced communities. However, we have refined our idea in terms of targeting and making it more scalable in a stepwise manner. We have been forced to think about and to refine: • The entry points and the scoping and how to represent this pictorially and in a sellable approach. • The affordability of our services and how to tame these for impact more than, but also for income sustainability. • The time progression of what is possible, client re-definition and partner’s engagement in win-win and dynamic movements.

Name or Organization

See above

Geography

See above

Describe your submission in one clear sentence

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Describe how your solution could be a game-changer for your selected Opportunity Area (600 characters)

See above

Tell us more about your innovation (1500 characters)

See above

What problem are you aiming to solve? (3 sentences)

See above

Explain your idea (5000 characters)

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Who benefits? (1500 characters)

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What kind of impact will your idea have? (1500 characters)

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How does or how could your idea impact low-income children? (1500 characters)

See Above

Innovation: What makes your concept innovative? (1500 characters)

See Above

Scale: Describe how your idea could reach a significant number of end-users. (1500 characters)

See Above

Feasibility: Where are you with understanding the feasibility of your idea? Describe what you’ve done so far and your plans. (3000 characters)

See Above

Business Viability: How viable is your business model? (1500 characters)

See Above

HCD: How have you used human centered design to build or refine your concept? (1500 characters)

See Above

Tell us more about you (3000 characters)

Se Above

Do you have the people and partners you need to do what you’ve described? (500 characters)

See Above

As you consider your next steps, what kinds of help could you use? Is there a type of expertise that would be most helpful? (1800 characters)

See Above

If so, what type of mentoring support do you think you need? (1200 characters) [Relevant only for Early Submission Deadline]

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Mentorship: How was your idea supported? [Relevant only for our early submission participants] (1500 characters)

See Above

[Optional] Biography: Upload your biography. Please include links to relevant information (portfolio, LinkedIn profile, organization website, etc).

See bove

[Optional] Attachments: Please upload relevant attachments or graphics or show us how you prototyped.

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[Optional] Video: You are invited to submit a 30-60 second video that introduces you and/or your team and your idea.

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Attachments (14)

Slam care Exemplified pictorially REV.pdf

This is the situation we must Change. It needs innovation and parent involvement to bring about rapid change, affordable by low income communities. Notice the blue-chip care against the Slam life care shown. We must act and level the ground for total and real development in our lands.

Ezra Limiri Mbogori CV.docx

Director for Strategy and Human Resource

Wanjiru resume 2015 .pdf

Associate Director and Day-to-Day Manager

TRAINING REPORT - CWL & SAFARICOM LTD.pdf

We take care and safety very seriously. We have conducted numerous trainngs on all manner of parenting courses. Some of the very supported ones are for House Maids (we call them House Managers) of the working staff. We have to remind the parents that what they are learning is for them as much as it is for their House Managers.

Safaricom Creche Staff and Creche Listing w logo fin.pdf

This is an older list of the kind of staff and partners we have. All staff are ECDE trained and qualified. Cleaners keep the places super-sanitized.

Bernados Creche 1st Design.pdf

We learn a lot about the needs of parents and institutions by working with clients to design and custom-make sorroundings that fit our high standard creches, for use by babies and toddlers, while fitting ourselves into the customer and client budget.

Safaricom Creche Children Parents 2014-15 Plan (Apr 2014) 1.pdf

Tiis shows the typical curriculum of our Creches. When we engage parents, some even coming to the creche to help with child's play, the much sought magic of interaction, socialization and happiness all-round, come into being, ever so naturally.

CW-Safcom JobShadow Poster July 2014.pdf

Part of Special Programmes events that we use to add to other leaning, organized by our Company for Staff of the employing Coporate.

CW Farm Visit Poster Jul 2014.pdf

Part of Special Programmes events that we use to add to other leaning, organized by our Company for Staff of the employing Coporate

Childrens World Creche Intro for Safcom staff Nov 2012.pdf

This is how we market our Creches to Corporate staff. We handle 3 months to 12 years. Even at Corporate level the numbers and age mixes can be overwhelming.

childrens world creche business proposition 30092014.pdf

This is the kind of materials we use to advertise our services. Up-market parents are very philosophical about their children. We need simple cartoon materials to help low-income parents understand Edutainment as part of their children upbringing. They deserve the same care. Corporates and Institutions care but do not know what to do to help kids at this very needy level. We offer CSR opportunities they will take readily, and pay for them. We are but a Catalyst under OpenIDEO support.

Typical Pictures from the CW Crèches Oct 2014.pdf

Our wish is to have such blue-chip facilities available for those at the bottom of the pyramid in slams and low-ressource communities. It is not just play here, it is birthday celebrations and other celebrations be they natioanl days, UN Day of the Child, parent Job-Shadowing day etc. All kids are the same in needing fun, no matter their background. It is love, observation, feelings and experiences that shape kids understanding and character, not only school.

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