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Baby's World

Baby's World aims to create an arsenal of best in class resources available all in one place to families and single parents.

Photo of Karishma Donde
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Written by

Name or Organization

gosmartAR, LLC

Sara G- Strategy/Architecture
Jason T- Emerging Technologies
Adi M- Data Scientist
Karishma D- Product/Marketing/Design/Business Mgmt
Dongsu L- Platform Engineer


Los Angeles, CA

What is your stage of development?

  • New Innovator, with less than one year of experience in ECD


  • Team

What is the stage of your proposal?

  • Prototyping: I have done some small tests or experiments with prospective users to continue developing my idea.

Describe how your solution could be a game-changer for your selected Opportunity Area (100 words)

We are the one-stop-resource for all things baby & parenting

Select an Innovation Target

  • Platform: Creating a community or market that facilitates interaction between users and resources.

Tell us more about your innovation (250 words)

Baby's World aims to create an arsenal of best in class resources available to families and single parents. We provide easier to access to address common stresses that parents have with children from ages 0-3. Baby's World should be available in all countries however as a pilot we will most likely start with a North American Region and then expand globally. We believe that this platform covers all 3 areas described above:
1. Early Experiences Matter
2. Supporting Parents and Families
3. Leveraging People and Places

What problem are you aiming to solve? (3 sentences)

1. Disconnected Customer Experiences: New mothers struggle with a multitude of things that are interconnected however struggle to find reliable resources for problems they are trying to solve i.e. child care.
2. Making your life easier: When mothers and fathers are stressed about multiple things at one time it’s hard to prioritize learning experiences of a newborn
3. Fostering communities: There is a lack of community and emotional support for new mothers

Explain your idea (700 words)

Create a platform that enables mothers/fathers to have what they need to take care of their baby efficiently, build communities, and have the capacity to provide a great learning environment for their 0-3 year old. The platform would aggregate different resources that can be utilized and connected for use. For resources that require it, there will be location based services. The registration process will ask the following questions so the platform can be configured properly to accommodate needs effectively
o Name, Email, Password
o Number of children
o Location (Zip Code)
o Income Level
Dietary Restrictions
o Vegan
o Vegitarian
o None
o 0-6 Mos
o 6-12 Mos
o 12-18 Mos
o 18-2year
o 2-3year
Preferred online shopping market place
o Amazon
o Google
o Other
Many of the services that we would connect into have their own charges which we do not control. We aim to find the best resources for parents to easily find what they need.
Once you download the platform on your smart device you will have access to five categorical areas all connected to services & apps that exist today:
1. “Care Services”
o Daycare
o Nannies
o One-Time Babysitting
o House Cleaning
o Luxury (massages, on demand hair services etc.)
2. “Delivery Services”
o Baby Food Delivery
o Breast Milk
o Diapers/Onsies
o Clothing
o Vitamins
3. “Health/Wellness”
o Fitness for Mom/Babies
o On Demand Psychiatric Services
o Baby Monitoring
o Meal Prep for Moms/Dads
4. “Learning Portal”
o Recommended Toys
o Story Time
o Languages
o Videos/Shows
o Learning Kits
5. “Resources”
o Chatrooms & Forums
o Meetups
o Tutorials & Guides
o Recommended Products
o On Demand Help
o Job Board
o Government Aid (will only show up for those who are low income or cannot afford most services that have been aggregated and is based on the user selection during registration)
The platform will also include a music player connected (via Spotify) to playlists for babies that can be played at their convenience.
Those who provide relevant services can also hook into the platform and post what types of services they provide. The platform will automatically configure what apps are available for users based on Location, Baby's Age & Income Levels in order to inclusively support families from all backgrounds. If users have already existing services that we provide the platform will ask the user for their login & that app will be easily accessible through the platform instead of using separate apps.
The aggregation of services and resources would be a combo of: Bots, APIs, machine learning to analyze quality of data
Recommended products, rankings and ratings would be based off of social computing

Who benefits? (250 words)

Anyone who is raising a child or expecting a child. This platform is a one-stop-shop to anything and everything you need for yourself and your baby. Moreover, we aim to create social communities for people to find others in their same situation.
I have interviewed moms, dads & families (~50) letting them play with the prototype and many of them said they wished there was something like this that existed today. Most of them get really excited & tell me about the services they use... which tells me they want a place to communicate/share/discuss great things that they have discovered as a parent.

What kind of impact will your idea have? (250 words)

Our aggregation tool is one of the most powerful technologies on our platform. It enables us to service the customer based on their needs. For example, if your family is a low income family, the aggregator will show you all the services based on what you can afford. It will also enable available government help & as a default feature we have added in a job board for moms/dads that are looking work.
One of our MVPs for the platform is focused on the learning portal which is aggregated and built based on the baby's age. We noticed that the playlist on a YouTube or Netflix for kids is not necessarily age appropriate or enhancing learning and growth experiences. We learned that Netflix/Youtube is something that is turned to out of convenience which is why we have built functionality into the platform that is equally convenient but also conducive to the child's learning experiences. We want to give parents the best resources which are also convenient to use. We believe that between the 0-3 year age range there are different learning tools & techniques that the child should experience.
We also want parents to be healthy (mentally and physically) which is why we have aggregated resources to help new mothers and fathers deal with any kind of external stress to enable a great environment for their child to grow-up in.

How does or how could your idea impact low-income children? (250 words)

The platform aggregates its services toward income levels of parents. For those who are low income it will enable resources such as types of services the government can offer & mainly free services.
There is no charge to download and use the app

Scale: Describe how your idea could reach a significant number of end-users. (250 words)

Barriers to scale would be lack of funding support for a proper cloud implementation to support a world wide audience.

The platform is a mobile first, cloud first & social first being location aware can be localized for a worldwide audience (scale) platform would aggregate appropriately based on region culture etc. as it is a listening platform.

Tentative plans in terms of financial stability would include something like "featured" area where an app, blog, product/service would pay to be featured on the platform.

Feasibility: Where are you with understanding the feasibility of your idea? Describe what you’ve done so far and your plans. (500 words)

Combined experience years of the team gives us the confidence to build this out completely. The 4 technologists on the gosmartAR, LLC team have around 15 years of experience in emerging technologies, tech stacks, digital transformation, strategy & architecture. We have built a tech stack is proprietary and has been evolving to keep up with the changing trends ("digital life") in the technology field now supporting machine learning capabilities, giving us the ability to create various user experiences.

Tell us more about you (500 words)

Baby's world was an idea that came up as a combination of all my team members being parents themselves, series of observations from friends and family members, and over 50 interviews from new mothers/fathers ranging from age 20 to 40.

Although we have seen other platforms similar to Baby's World the biggest missing component on these other apps is the social/human aspect.  The social area of our platform includes a chat room functionality aggregated those who have a baby that is in the same age range is your baby. We have added in a community donation box, forums, and location based meetups/fitness groups. Throughout all of our interviews there was a common theme that mothers, young and old, have the hardest time becoming a new mom because they feel that they don’t have anyone they can relate to or talk with. Babies world aims to give these new moms the  support and friendship that they need while being able to foster a great learning environment.

gosmartAR is a technology and design firm that plans to host live design thinking/sessions to come up with solutions on how technology can improve, benefit humanity and become more consumable to the people. My partners are amazing techno-rats with 15+ years experience in strategy, innovation & emerging technologies. I am the youngest member specializing in design research, biz management, marketing and product evolution with 8 years of experience.

We first came up with this idea of building a digital platform based off of aggregation and social computing about a year and a half ago. We noticed that often times people are scrolling on their phones having a hard time finding what they are looking for easily resorting to some kind of search function. Our goal was for people to live an easy digital life. New technologies such as machine learning, natural language interface would make usability really consumer friendly and enable us to collect customer information and have the ability to easily service them.

Do you have the people and partners you need to do what you’ve described? (100 words)

Mainly we need funding to have the ability to scale (cloud support, marketing etc.) & create a better user experience. The team is experienced in various areas however those that specialize in early childhood development could really help. Also those that have development skillset for emerging technologies such as machine learning/big data, growth hacking, dev ops etc. could help us as well.

As you consider your next steps, what kinds of help could you use? Is there a type of expertise that would be most helpful? (300 words)

1. Those who specialize in early childhood development
2. Those who specialize in health/wellness post-birth
3. Developer support in machine learning, dev ops, cloud etc.
4. UI Designer
5. Non-Profit partnership for those who provide technology (iphones, laptops) to those who cannot afford to buy iphones/laptops etc.
6. Those who think they can benefit in the platform and want to continue to give us feedback
7. Funding to have the ability to scale

Would you like mentoring support?

  • Yes

If so, what type of mentoring support do you think you need? (200 words)

Anyone working in the early development/health field(s), UI, growth hacking, non-profit partnerships

Are you willing to share your email contact information submitted on OpenIDEO with Gary Community Investments?

  • Yes, share my contact information

[Optional] Biography: Upload your biography. Please include links to relevant information (portfolio, LinkedIn profile, organization website, etc).

[Optional] Attachments: Please upload relevant attachments or graphics or show us how you prototyped.

You can play with Baby's World prototype by clicking on the following link:

Attachments (1)

Baby's World Overview (1).pdf

Baby's World Overview


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