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A one-stop-shop website for child development benchmark and crowd sourced knowledge.

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Updates: How has your idea changed or evolved throughout the Prize? What updates have you made to this submission? (1500 characters)

Platform: Creating a possibility for rating the trustworthiness and editing the information, possibility to benchmark your kid’s development with the development of other kids at the same age, sticky factor through parent of the week/ month/ year rating, user-centered content generation, crowd source credibility voting.

Name or Organization

Svetlana Valeva, mother of IVF twins, socially and professionally hyper active, European Association of People Management awarded HR of the Year. Nadezhda Danabasheva, mother of 2 kids, one of them lately diagnosed autistic, socially and professionally hyper active, Forbes Awarded Employee of the Year. Presiyan Teodosiev, entrepreneur in his late 30s, family planner, socially and professionally hyperactive, a manager of own company of 20 developer


Sofia, Bulgaria, Europe. The first schools in Bulgaria were opened in the 8th century. Now the parents are looking after their kids by themselves the first 1 or 2 years and with the partial help of relatives and baby sitters, the nursery is between 1 and 3 to 5 years’ age. Taken into consideration that most of the parents are working hard to earn their families living, there is a great problem with the time they spend with their kids to develop and educate them.

What is your stage of development?

  • New Innovator, with less than one year of experience in ECD


  • Team

What is the stage of your proposal?

  • Prototyping: I have done some small tests or experiments with prospective users to continue developing my idea.

Describe your submission in one clear sentence

All gathered at one place: parent and kid centered design, wisdom of the crowd tested and generated content (libraries of songs, videos, educational games, forums, etc.), one-stop-shop free of charge content and service for the user, benchmark of personal progress and comparison of different systems of education and development, early diagnostics, flare market and job board for baby sitters, parents cooperatives, etc.

Describe how your solution could be a game-changer for your selected Opportunity Area (600 characters)

We used to have a website called where over 1 million users shared their personal experience for pregnancy, birth giving, raising babies and kids in their early age (nutrition, motor and mental development, socializing, etc.). The main problem with this website is the lack of comparison and the credibility of the shared information. This might be solved with an engine (e.g. like wiki engine) possibilities for rating the trustworthiness and editing the information and a platform for benchmarking each new user with the rest of the population inputted results.

Select an Innovation Target

  • Platform: Creating a community or market that facilitates interaction between users and resources.

Tell us more about your innovation (1500 characters)

3 things: 1. Sources of scientific information – the parent fills-in what the kids can do and the system will compare this child with the rest of the kids population we have data for from their parents as well as will compare him/her with the characteristics for the specific age in each of the different methodologies (e.g. systems like: Montessori, Waldorf education, kindyroo and theories like Erikson, Vygotsky, Piaget classic schools, etc.). The parent sees where his/her child is in comparison with other kids, as well as, he/she can choose the most suitable system for the kid (more supportive, restrictive, playful, traditional, etc.). 2. Source of entertainment and educational content, library with children’s songs, poems, plays, games, stories, videos, movies, etc. 3. Source collective intelligence based tips and hints for kids’ healthy nutrition, how the parents to deal with difficult behavior patterns (e.g. if the kid is sucking his/her thumb or proceeds many years to use feeder and thus causes damages to his/her teeth/ roof of the mouth, the kids cries in the night with no reason, refuses to interact with other kids with no reason, etc.)

What problem are you aiming to solve? (3 sentences)

- tailor-made tips and hints for parents specified for their kid - access to credible advises for low-income families with no possibility of paid consultancy - early diagnostics of kids with specific needs (hyper active, autistic kids, etc.)

Explain your idea (5000 characters)

The user enters the site, creates personal profile, choses which options likes to use, fills in the needed input data (e.g. what his/her kid can do, features, current achievements, etc.). Let’s walk into the shoes of a couple of different parents to represent the idea better: Parents’ Scenario 1: A low-income family. Parents are working day and night to earn the living. No one can help with the education for lack of time or money to be paid to the kids’ psychologists and specialized baby sitters. They can use the free of charge website (paid ads for kids’ products, medicines, nutrition, schools, clothing, etc.). By filling-in their kid’s parameters for development and comparing them with the rest of the users. They can use it as a portal where the parents can find useful links for developmental games, videos, songs, poems, etc. They can even find parents cooperative volunteers there or benefit from flea market of kids’ toys, clothes, furniture, etc. ONE-STOP-SHOP for physical and mental development and living. Parents’ Scenario 2: Ambitious parents who don’t have the time to spend with their kids. Are they ambitious enough to compare with the rest of the parents who fill in their kids’ development parameters? Who will be the parent of the year/month? These parents also don’t need to spare time to go to specialists or to search for tools for development – everything is on one click away from them. Parents’ Scenario 3: A kid who doesn’t want to talk. Is it autistic problem or the kid is shy? Compare the norms and see the results. Read the rest of the parents’ opinion in the site’s forum. Check out their recommendations for specialized pediatric physicians, see the rating of each of them, find the most appropriate one for the kid. Parents’ Scenario 4: Creative kid in a traditional and conservative family who are afraid if their kid is not advancing in his/her development enough. They can consult with different types of development systems like: Montessori, Waldorf education, kindyroo and theories like Erikson, Vygotsky, Piaget classic schools, etc.). they can learn from the crowd wisdom how to approach their kid, how to make him/her keep the creativity and advance in the traditionally general development without being suppressed. Parents’ Scenario 5: A kid with gluten, lactose intolerance or other food allergy. The parents can find recipes, supplements’ list, explanations, best practices, emergency cases advices, etc.

Who benefits? (1500 characters)

- busy parents who don’t have time to explore and compare different sources by themselves but rather prefer one focal point for information. They will get access to libraries of children games, songs, poems, etc. This is a common problem in Bulgaria. - low-income families with limited possibilities for specialized paid consultancy. They will be able to receive accessible advices for kids’ healthy nourishing and development. This is a common problem in Bulgaria. - families with kids with specific needs in a very early stage of diagnostics (e.g. hyper active, autistic kids, food disorders, etc.). They will be able to notice the deviations and to take measures on time. One of our team members is a mother of autistic kid.

What kind of impact will your idea have? (1500 characters)

- quick one-point-of-information, saving parent’s time for research that they can use to be with their kids instead - scientific, entertainment and wisdom of the crowd gathered at one place – all types of sources gathered together to be in use of different types of users’ needs; - benchmark giving clarification how the kid is developing and allowing early stage of diagnostics of serious deviation and quick intervention that is crucial for better effect - parents’ development – they learn from each other how to be better parents too, based on the stimulus-reactions (good and bad practices) experience of the other parents shared in the platform - a platform that can give the possibility for reference check (referrals) for kindergartens, baby-sitters, etc. - possibility to search for baby sitters there (job ads, specifically for baby sitters, part-time baby-sitting search, etc.) - possibility to find communities of parents with common interests that can make parents’ cooperatives, kids pools, art/ gyms/open space organized activities, etc. - possibility to find nutrition recipes, advises, etc. - time spend with the kid meter (gamified tool to engage the parents to spend more time with their kids) - wiki mama – place on which users collaboratively modify content and structure directly from the web browser, share their experience, observation, information, etc.

How does or how could your idea impact low-income children? (1500 characters)

- free of charge personalized advices for the stage of your kid’s development, his/her nutrition, etc. - early diagnostics of kids with specific needs - database with children poems, songs, games, etc.

Innovation: What makes your concept innovative? (1500 characters)

- one-stop-shop service (see the details, described in section: What kind of impact will your idea have?) - wisdom of the crowd constant update of the information and the reference values for development - rating of the information usefulness and trusthfulness - early childhood development diagnostics possibility - comparison with the characteristics for the specific age in each of the different methodologies (e.g. systems like: Montessori, Waldorf education, kindyroo and theories like Erikson, Vygotsky, Piaget classic schools, etc.). - flea market for low income families - library for kids songs, poems, games, educational plays, books, etc. - forum - clubs of interest - parents cooperatives, babysitters rating, job ads, etc. - news (e.g. a flu is rising, take the following measures for prevention or a new kids' play is in the theaters, a cartoon movie reviews, etc.) - others

Scale: Describe how your idea could reach a significant number of end-users. (1500 characters)

The internet penetration in the USA is 87.9% in 2017 and is the third of the top 20 countries with the highest number with Internet users in June 30, 2017 according to the Internet World Stats (

Feasibility: Where are you with understanding the feasibility of your idea? Describe what you’ve done so far and your plans. (3000 characters)

1. Needs definition. 2. Product design and collaboration – content generation 3. Functionality and launch – pilot testing for improvement Needs Definition: Based on the feedback of more than 1 million users of and the information you shared for the needs of the society in Colorado, we have outlined the main needs like trustworthy source of information, benchmark of each individual user’s case with the different theories and with other active users’ research data, etc. We have already done part of the product design and now we need to have the content that is to be uploaded – kid’s games, songs, theories for development with the different developmental stages features, etc. Then we can proceed to pilot testing, improvement and official product launch. In this respect any help on content collaboration that you can provide is more than welcome. Product Design and Collaboration: We are collaborating with dev and media companies that are helping us for the different stages of the product development. We do not have social workers, child psychologists, educators, sociologists and researchers. We are not generating content - we create the environment where such can be easily found, navigated, benchmarked, compared, engaged, evaluated with the help of the crowd. Functionality and Launch: Apart from DevLab, we are partnering with one social media and digital marketing organization. While DevLab is helping us for the programming and engineering, system architecture, database administration, operational support of hardware and software, and quality assurance testing, the digital marketing organization is responsible for defining and testing the user experience, user feasibility, system iterations, and interfacing with end users. In Bulgaria we have similar problems and we will be great pilot population having in mind the number of the nation. After improving the pilot, we can proceed with the product launch.

Business Viability: How viable is your business model? (1500 characters)

We are led by our first hand experienced difficulties and all the collective wisdom gathered from people and societies from the 1 million users' website bgmama. We want to make the next step and to develop trustworthy platform that will solve all these problems, will save parents time and will prepare future parents for the time of parenthood. The platform will allow defining the status of early kids’ development stages and problems with development, will track children’s progress and will give tools for the parents to develop the mishaps. The system will give the possibility for comparison between different schools and educational methods in comparison with each single kids’ specific characteristics.

HCD: How have you used human centered design to build or refine your concept? (1500 characters)

The product is based on the user-centered content generation and crowdsource credibility voting: users are in power to subscribe for different areas: library, benchmark, forum, advices/consultancy, (flair market) market, nutrition, etc. They can rate the trustworthiness of the content and to edit the information, to benchmark their kid’s development with the development of other kids at the same age, to be engaged with the sticky factor like parent of the week/ month/ year rating, etc.

Tell us more about you (3000 characters)

Nadezda Danabasheva is a Forbes awarded employee, who received a double salary offer from an international gaming company to head one of their teams. She refused it. She remained head of department in a small local company that funded her son’s babysitting care and that gives her the job freedom to be her “weird self”. Her out-of-the-box personality couldn’t recognize the strangeness in her 2 years old son’s behavior, as she considered his cleverness and lack of social skills for a sign of advanced development. A year later, when the pediatrician told her, her son is an autist, it took her half a year to get used to the idea and to accept it. The doctors informed her that if the kid was diagnosed before the age of 3, he would have better chances to advance with the social skills development. At the age of 36, Svetlana Valeva had a brilliant mind challenging career as a Vice President of an innovation company. After many years of IVF attempts she also managed to deliver twins – a boy and a girl. Her happiness and joy were unspeakable, but she had to start part-time working for the company projects and to support her team tasks distantly from home and she had no mother to give her a hand at this moment and did not wanted to rely on nannies a lot. She had to make difficult choices how to split time between work and kids, especially in this so important period of their development time. She cannot neglect what she had already done at work and her responsibilities to the team too. She needed help, guidance how to teach her kids, how they are developing, what she had to pay more attention too, etc. And there wasn’t such centralized one place, but lots of sources instead that consumed even more from her limited time. Presiyan Teodosiev is the youngest teammate of the three and the emotionally wisest of us. He is the technical master mind with the developers in the company he is managing. The people adore him, as he can understand and collaborate with each of them. Being at his 30ties and on his way to family planning, he is interested in different styles of kids’ education and how the technology can contribute the young kids’ development as the kids are the new gens for the tech future development.

Do you have the people and partners you need to do what you’ve described? (500 characters)

We have the product design knowledge (Nadezhda Danabasheva) the technical knowledge (the team of Presiyan Teodosiev) and the organizational capability (Svetlana Valeva). What is yet to be researched is the possibility for collaboration with content sources like kid games, songs, etc. to develop further a pilot prototype.

As you consider your next steps, what kinds of help could you use? Is there a type of expertise that would be most helpful? (1800 characters)

If you have experience or knowledge in kids gamified learning aps, programs, websites like for example:,,,,,, etc. we call on your collaboration. If you are researcher, child development psychologists in theories like Erikson, Vygotsky, Piaget classic schools, etc., we call on your input. If you are a teacher who works with different methodologies like for example Montessori, Waldorf education, kindyroo, etc., we call on your point of view.

Would you like mentoring support? [Relevant only for Early Submission Deadline]

  • Yes

If so, what type of mentoring support do you think you need? (1200 characters) [Relevant only for Early Submission Deadline]

mentor, who can help us get in contact with universities, research institutes, other apps like:,,,,,, etc.

Are you willing to share your email contact information submitted on OpenIDEO with Gary Community Investments?

  • Yes, share my contact information


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