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Weplay Replay

An online coaching and early educational product rental subscription service for home-based child care providers.

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Written by

Name or Organization

Tamara Mack

Geography

USA

What is your stage of development?

  • New Innovator, with less than one year of experience in ECD

Type

  • Individual

What is the stage of your proposal?

  • Research & Early Testing: I am exploring my idea, gathering the inspiration and information I need to test it with real users.

Describe how your solution could be a game-changer for your selected Opportunity Area (600 characters)

In-home child care providers, both licensed and unlicensed, do not have the budget nor storage space to acquire many of the high-quality educational products found in ECE classrooms. Leasing creates this access. Profits from this business would support the participation of low-income families in the same service, including online coaching to promote effective play-based practices. This service creates access to material resources and customized feedback that low-income families do not currently have access to, improving their learning environments and strengthening positive parent-child bonds.

Select an Innovation Target

  • Service: A new or enhanced service that creates value for end beneficiaries.

Tell us more about your innovation (1500 characters)

Weplay Replay aims to create access for in-home child care providers to high-quality educational products traditionally found in ECE classrooms. Through the rental subscription service, in-home child care providers lease products for their learning centers—STEM products (e.g. simple machines, telescopes, microscopes), dramatic play and literacy items (e.g. costumes, puppets), and sensory play items (e.g. water play and light tables)—returning the products at the end of the month to receive a new kit. Providers could purchase items received on consignment if desired. Online coaching is proffered as an optional service for providers. Providers would film 20 minutes of play with a child, complete an online module and test, watch their video while talking to a coach on the phone, and then film another 20 minutes of play. Providers would then receive a progress report from the two filmed sessions. Both the rental service and coaching would help providers obtain points on state-wide QRIS. Low-income families would be subsidized by the company to participate and could enroll in participating child care centers that serve low-income working families. Enrolled low-income families would have to participate in the online coaching to receive kits and would pick-up and drop-off kits at participating centers.

What problem are you aiming to solve? (3 sentences)

Children that are cared for in home-based environments (FFN and new family child care providers) can be in the care of individuals that do not have the resources to devote themselves to their development, leading to poorer developmental outcomes.

Explain your idea (5000 characters)

The educational product rental subscription service will be a convenient, affordable way for in-home early childhood educators to offer quality early learning experiences for children in their care. Providers could select kits for classrooms of 4, 6, 8 or 12 children and customize kits by selecting items from learning centers (e.g. dramatic play, literacy, sensory play, STEM, or music) or select pre-assembled kits grouped around broad themes such as water, movement or explore. Kits would arrive in the mail accompanied by an email or laminated copy of suggested activities for the different age groups of children in care. Suggested activities would promote exploration, investigation and experimentation rather than discrete lessons. Initial market research indicates a strong preference for STEM kits. As an additional service, providers could sign-up for online coaching services. A session of online coaching would include an initial 20-minute filming session to capture the provider playing with a child or children in his/her care, an online module, a viewing of the video with the input of a coach by phone, and a final 20-minute filming session to allow the coach to measure the provider’s progress and identify items to continue working on. The nonprofit arm of Weplay Replay extends this same service to low-income families through the participation of centers that serve low-income families. Enrolled families would have to participate in a coaching session to allow Weplay Replay to collect indicators of social impact. Participating centers would help enroll families, receive kits for distribution, and collect kits that are turned in for processing and redistribution. Using centers versus other distribution channels would help centers obtain points for QRIS on family engagement, as well as lower Weplay Replay’s nonprofit distribution costs. I am currently collecting qualitative and quantitative input from my two user groups—in-home child care providers (licensed and unlicensed) and low-income families—through interviews and surveying. I will use this input to create 5-10 model kits and estimate the potential market opportunity. After analysis of potential user feedback, I want to pilot the project with both user groups and use findings from the pilot to attract seed capital and officially launch the project. Additional investments would help scale the project nationally. I am also building relationships with potential suppliers (Kodo, Lakeshore Learning and Excelligence), ECE specialists, and child care centers that serve low-income families. One supplier, Kodo, has already expressed great interest in the business and is willing to reduce the cost of their product for participation in a pilot. Dr. Gaye Gronlund, an ECE coach and published author, has helped inform the product content and thematic areas. I will continue to seek partnerships that will help leverage both the quality content and relevancy of the service offering. I hope to develop a service that is highly valued by in-home child care providers, providing them with the material resources, curriculum supports, and coaching to help them improve their play-based learning environments for young children. I hope to improve the quality of care in both licensed and unlicensed home environments, increasing access to quality early childhood care for families. Additionally, I hope to develop a sustainable for-profit enterprise that can subsidize a non-profit, allowing Weplay Replay to serve low-income families that struggle with the financial and material resources needed to provide quality learning experiences for their children. The rental service would be designed to be convenient and affordable, allowing families to easily access tools that help them optimize learning experiences and build strong, positive parent-child relationships. The coaching service, as it is remotely based, short in duration and highly customized, would also be a valuable tool to help families increase incidences of positive play practices, as well as allow the nonprofit arm of Weplay Replay to continually assess indicators of social impact and adjust its strategy accordingly.

Who benefits? (1500 characters)

Licensed family child care providers: For providers in the first 5 years of operations, curating and acquiring educational product is a time-consuming, costly endeavor. The rental service reduces the risk—buying product that is undesired—and burden—storing product in a home environment—of ownership. Coaching services are highly customized, affordable and convenient, allowing providers to schedule at their discretion and not having to leave their homes for in-person consultations. Unlicensed family child care providers: Unlicensed providers are increasingly used to help families address the crises of access and affordability of early childhood care. Unfortunately, it can be hard for families to assess the quality of such care. By enrolling in a program that adopts best practices in ECE, providers improve the quality of their care. Low-income families: Weplay Replay allows families to develop strong relationships with children in their care through play. Services are affordable and convenient. Young children (0-6): Children in the care of all three of the above user groups would be the ultimate beneficiaries of Weplay Replay, improving their early education environments by having access to educational product and knowledgeable caregivers that support play-based learning. I am a low-income parent and primary caregiver for 2 young children. I have conducted 2 surveys (25 respondents) and 10 qualitative interviews with family child care providers and low-income parent

What kind of impact will your idea have? (1500 characters)

The largest social impact would be seen in the children who are in unlicensed home-based care environments, improving emotional relationships between the children and their caregivers and increasing the incidences of positive play practices (e.g. non-intrusiveness, emotional responsiveness, developmentally-appropriate structuring, and non-hostility). Long-lasting outcomes would be an increase in participants’ academic performance and improved abilities to form friendships and work collaboratively. The idea could change the way that we think about providing resources to caregivers to help them improve the quality of early childhood education in their homes. Rather than providing them through locally-based, fragmented and isolated channels, Weplay Replay presents a scalable, for-profit social enterprise that leverages technology to make ECE resources more convenient and affordable. Should other consumer groups buy-in to the rental subscription model, the idea could lead to a universal change in how families acquire products for their children, favoring the production of high-quality, sustainably-sourced products such as those of Kodo.

How does or how could your idea impact low-income children? (1500 characters)

The non-profit arm of Weplay Replay provides caregivers of low-income children with the material and coaching resources they need to be effective practitioners of positive play. Additionally, as home-based care, both licensed and unlicensed, is the most affordable option for families, many low-income children will be introduced to quality educational experiences through their provider’s participation in the rental subscription and/or coaching services.

Innovation: What makes your concept innovative? (5000 characters)

The concept is disruptive and original for the following reasons: 1) It implements an entirely new business model--online coaching and PD--to home-based, ECE providers, helping them improve their practice and thus the quality of care they can provide while obtaining QRIS points. 2) It offers an entirely new business model--a rental subscription service--for the ECE industry. This is a business model that has gained traction in other industries. 3) It serves user groups-- low-income families and unlicensed child care providers--that are underserved by existing businesses, particularly in the design of resources and services that are affordable for these user groups.

Scale: Describe how your idea could reach a significant number of end-users. (1500 characters)

According to the study, “Who’s Minding the Kids? Child Care Arrangements: Spring 2011,” there were 946,000 children under 5 in family child care arrangements in 2011 and another 656,000 were in unlicensed care arrangements in a provider’s home. This would suggest an initial potential market of 1.6 million licensed and unlicensed family child care providers. The proximal market would be the 8.5 million children cared for by family and extended family members. For low-income families, the market would be the 1.15 million children enrolled in Head Start centers. I would hope to be able to pilot the idea to refine the business model and attract seed funding. Following the pilot, I would launch the service through a crowdfunding campaign to grow operations organically. I would hope by the second year of operations to attract investment from sources valuing social impact and then generate revenue to grow both the for-profit and non-profit arms.

Feasibility: Where are you with understanding the feasibility of your idea? Describe what you’ve done so far and your plans. (3000 characters)

I have gathered initial market research to define the service offering: 2 surveys (25 respondents) and 10 qualitative interviews with family child care providers and low-income parents. I have identified a prospective team--Becky Keigan and Lia Closson, both ECE coaches--to help design the initial 5-10 kits for prototyping and to design and implement a sample online coaching session on best practices in play with young children. Following prototyping, a crowdfunding campaign would be used to officially launch the platform and build enough traction to attract investment.

Business Viability: How viable is your business model? (5000 characters)

Initial market research has indicated a WTP of $49.00 per month for the rental subscription service, and I have two customers ready to sign-up. Demand exists. The rate of lost/missing product will be a large determinant of the final price of the service and will only be truly understood once the service is launched. The price point is of crucial importance as the business model relies on providing quality educational products at a lower price point than through other sources. It is unclear if there is separate demand for online coaching services, as coaching services have traditionally been provided in-person through school or center-based care. The prototype of Weplay Replay will serve to validate demand for this service.

HCD: How have you used human centered design to build or refine your concept? (5000 characters)

I incorporated user feedback through 2 surveys and 10 qualitative interviews to design both the service for family child care providers and low-income parents. As a low-income parent myself, I am very close to one of my user groups and familiar with needs, stories, and existing resources and organizations serving this group. Additionally, I am a current fellow with the 4.0 Schools Essentials Fellowship, whose model of equity-based HCD has informed both the qualitative interviews (conducted using meta-empathy models) and design of the proposed solution.

Tell us more about you (3000 characters)

To help finance my MBA studies, I taught French as a Second Language to children 3-6. The toys provided in my city’s library district through a literacy kit program were excellent tools to introduce and practice foreign-language vocabulary, and I found myself replicating the lessons in English with my young son to conduct reading extension activities and practice thematic vocabulary. I started to imagine a business that would target urban apartment-dwellers like myself with young children that wanted to conduct educational activities. The idea transformed to target family child care providers after I started to conduct market research. Impact! I spent over 5 years working in education at the secondary and higher education levels, but the more I learned about human development and learning, the more I learned that the most critical years are 0 to 5. This critical need, compounded with the current crises of access, quality and equity, have driven me to focus on business models that impact children in their earliest years. Learning is play! As a foreign language teacher, I valued classroom experiences that allowed students to explore their own interests and practice the language. I love that the ECE space highly values play as an important learning tool, and I am passionate about helping people from non-ECE backgrounds introduce evidence-based practice into their home-based care environments. As an MBA student, I was the Business Development Manager for early education/market research start-up Afinidata and a volunteer with Bright by Three’s national scaling project. I spent over 5 years in international education in Togo, West Africa, as the local coordinator of Pathways Togo, the Director of Studies at the Institut Supérieur des Langues et des Affaires and an ESL teacher at Arc-en-Ciel International Baccalaureate School. Currently, I am the Marketing and Sales Manager for the EdTech start-up Forefront Math and a 4.0 Schools fellow.

Do you have the people and partners you need to do what you’ve described? (600 characters)

I will need additional team members as the business develops, particularly for providing coaching services and developing a website. I have two ECE consultants that have and are facilitating introductions with early educational product companies (Kodo and Lakeshore Learning), as well as providing input regarding the content of the service offering.

As you consider your next steps, what kinds of help could you use? Is there a type of expertise that would be most helpful? (1800 characters)

I really need the help of a graphic designer to help refine the logo and create a brand. I need a network of peers to help me conduct a crowdfunding campaign or other source of financing to prototype Weplay Replay and refine the service offering.

Would you like mentoring support?

  • Yes

If so, what type of mentoring support do you think you need? (1200 characters)

I would like the products and coaching services in Weplay Replay to be informed by best practices in early childhood education, so would appreciate mentoring to make sure that the service offering is based on evidence-based best practices in play-based learning.

Are you willing to share your email contact information submitted on OpenIDEO with Gary Community Investments?

  • Yes, share my contact information

Mentorship: How was your idea supported? (5000 characters)

I did not change any major aspects of my idea, but the conversation with my mentor helped generate new ideas around distribution for the non-profit arm of Weplay Replay, and how to leverage existing national resources (e.g. Child Care Aware) to help market the company. My mentor also shared some interesting models in the K-12 market for online classroom observation tools that help validate the business model for online coaching.

Updates: How has your idea changed or evolved throughout the Prize? What updates have you made to this submission? (1500 characters)

I gained additional user-centered research that identified a strong need for products and coaching to assist licensed and unlicensed providers in providing learning experiences for young children in the sciences and mathematics. Not only did providers place greater value on STEM products, my mentor echoed that the need for effective STEM learning experiences for young children is particularly great in low-income ECE environments and continues to the early childhood classroom (e.g. Head Start).

Name or Organization

Tamara Mack

Geography

USA

What is your stage of development?

  • New Innovator, with less than one year of experience in ECD

Type

  • Individual

What is the stage of your proposal?

  • Research & Early Testing: I am exploring my idea, gathering the inspiration and information I need to test it with real users.

Describe your submission in one clear sentence

An online coaching and early educational product rental subscription service for home-based child care providers.

Describe how your solution could be a game-changer for your selected Opportunity Area (600 characters)

In-home child care providers, both licensed and unlicensed, do not have the budget nor storage space to acquire many of the high-quality educational products found in ECE classrooms. Leasing creates this access. Profits from this business would support the participation of low-income families in the same service, including online coaching to promote effective play-based practices. This service creates access to material resources and customized feedback that low-income families do not currently have access to, improving their learning environments and strengthening positive parent-child bonds.

Select an Innovation Target

  • Service: A new or enhanced service that creates value for end beneficiaries.

Tell us more about your innovation (1500 characters)

Weplay Replay aims to create access for in-home child care providers to high-quality educational products traditionally found in ECE classrooms. Through the rental subscription service, in-home child care providers lease products for their learning centers—STEM products (e.g. simple machines, telescopes, microscopes), dramatic play and literacy items (e.g. costumes, puppets), and sensory play items (e.g. water play and light tables)—returning the products at the end of the month to receive a new kit. Providers could purchase items received on consignment if desired. Online coaching is proffered as an optional service for providers. Providers would film 20 minutes of play with a child, complete an online module and test, watch their video while talking to a coach on the phone, and then film another 20 minutes of play. Providers would then receive a progress report from the two filmed sessions. Both the rental service and coaching would help providers obtain points on state-wide QRIS. Low-income families would be subsidized by the company to participate and could enroll in participating child care centers that serve low-income working families. Enrolled low-income families would have to participate in the online coaching to receive kits and would pick-up and drop-off kits at participating centers.

What problem are you aiming to solve? (3 sentences)

Children that are cared for in home-based environments (FFN and new family child care providers) can be in the care of individuals that do not have the resources to devote themselves to their development, leading to poorer developmental outcomes.

Explain your idea (5000 characters)

The educational product rental subscription service will be a convenient, affordable way for in-home early childhood educators to offer quality early learning experiences for children in their care. Providers could select kits for classrooms of 4, 6, 8 or 12 children and customize kits by selecting items from learning centers (e.g. dramatic play, literacy, sensory play, STEM, or music) or select pre-assembled kits grouped around broad themes such as water, movement or explore. Kits would arrive in the mail accompanied by an email or laminated copy of suggested activities for the different age groups of children in care. Suggested activities would promote exploration, investigation and experimentation rather than discrete lessons. Initial market research indicates a strong preference for STEM kits. As an additional service, providers could sign-up for online coaching services. A session of online coaching would include an initial 20-minute filming session to capture the provider playing with a child or children in his/her care, an online module, a viewing of the video with the input of a coach by phone, and a final 20-minute filming session to allow the coach to measure the provider’s progress and identify items to continue working on. The nonprofit arm of Weplay Replay extends this same service to low-income families through the participation of centers that serve low-income families. Enrolled families would have to participate in a coaching session to allow Weplay Replay to collect indicators of social impact. Participating centers would help enroll families, receive kits for distribution, and collect kits that are turned in for processing and redistribution. Using centers versus other distribution channels would help centers obtain points for QRIS on family engagement, as well as lower Weplay Replay’s nonprofit distribution costs. I am currently collecting qualitative and quantitative input from my two user groups—in-home child care providers (licensed and unlicensed) and low-income families—through interviews and surveying. I will use this input to create 5-10 model kits and estimate the potential market opportunity. After analysis of potential user feedback, I want to pilot the project with both user groups and use findings from the pilot to attract seed capital and officially launch the project. Additional investments would help scale the project nationally. I am also building relationships with potential suppliers (Kodo, Lakeshore Learning and Excelligence), ECE specialists, and child care centers that serve low-income families. One supplier, Kodo, has already expressed great interest in the business and is willing to reduce the cost of their product for participation in a pilot. Dr. Gaye Gronlund, an ECE coach and published author, has helped inform the product content and thematic areas. I will continue to seek partnerships that will help leverage both the quality content and relevancy of the service offering. I hope to develop a service that is highly valued by in-home child care providers, providing them with the material resources, curriculum supports, and coaching to help them improve their play-based learning environments for young children. I hope to improve the quality of care in both licensed and unlicensed home environments, increasing access to quality early childhood care for families. Additionally, I hope to develop a sustainable for-profit enterprise that can subsidize a non-profit, allowing Weplay Replay to serve low-income families that struggle with the financial and material resources needed to provide quality learning experiences for their children. The rental service would be designed to be convenient and affordable, allowing families to easily access tools that help them optimize learning experiences and build strong, positive parent-child relationships. The coaching service, as it is remotely based, short in duration and highly customized, would also be a valuable tool to help families increase incidences of positive play practices, as well as allow the nonprofit arm of Weplay Replay to continually assess indicators of social impact and adjust its strategy accordingly.

Who benefits? (1500 characters)

Licensed family child care providers: For providers in the first 5 years of operations, curating and acquiring educational product is a time-consuming, costly endeavor. The rental service reduces the risk—buying product that is undesired—and burden—storing product in a home environment—of ownership. Coaching services are highly customized, affordable and convenient, allowing providers to schedule at their discretion and not having to leave their homes for in-person consultations. Unlicensed family child care providers: Unlicensed providers are increasingly used to help families address the crises of access and affordability of early childhood care. Unfortunately, it can be hard for families to assess the quality of such care. By enrolling in a program that adopts best practices in ECE, providers improve the quality of their care. Low-income families: Weplay Replay allows families to develop strong relationships with children in their care through play. Services are affordable and convenient. Young children (0-6): Children in the care of all three of the above user groups would be the ultimate beneficiaries of Weplay Replay, improving their early education environments by having access to educational product and knowledgeable caregivers that support play-based learning. I am a low-income parent and primary caregiver for 2 young children. I have conducted 2 surveys (25 respondents) and 10 qualitative interviews with family child care providers and low-income parent

What kind of impact will your idea have? (1500 characters)

The largest social impact would be seen in the children who are in unlicensed home-based care environments, improving emotional relationships between the children and their caregivers and increasing the incidences of positive play practices (e.g. non-intrusiveness, emotional responsiveness, developmentally-appropriate structuring, and non-hostility). Long-lasting outcomes would be an increase in participants’ academic performance and improved abilities to form friendships and work collaboratively. The idea could change the way that we think about providing resources to caregivers to help them improve the quality of early childhood education in their homes. Rather than providing them through locally-based, fragmented and isolated channels, Weplay Replay presents a scalable, for-profit social enterprise that leverages technology to make ECE resources more convenient and affordable. Should other consumer groups buy-in to the rental subscription model, the idea could lead to a universal change in how families acquire products for their children, favoring the production of high-quality, sustainably-sourced products such as those of Kodo.

How does or how could your idea impact low-income children? (1500 characters)

The non-profit arm of Weplay Replay provides caregivers of low-income children with the material and coaching resources they need to be effective practitioners of positive play. Additionally, as home-based care, both licensed and unlicensed, is the most affordable option for families, many low-income children will be introduced to quality educational experiences through their provider’s participation in the rental subscription and/or coaching services.

Innovation: What makes your concept innovative? (1500 characters)

The concept is disruptive and original for the following reasons: 1) It implements an entirely new business model--online coaching and PD--to home-based, ECE providers, helping them improve their practice and thus the quality of care they can provide while obtaining QRIS points. 2) It offers an entirely new business model--a rental subscription service--for the ECE industry. This is a business model that has gained traction in other industries. 3) It serves user groups-- low-income families and unlicensed child care providers--that are underserved by existing businesses, particularly in the design of resources and services that are affordable for these user groups.

Scale: Describe how your idea could reach a significant number of end-users. (1500 characters)

According to the study, “Who’s Minding the Kids? Child Care Arrangements: Spring 2011,” there were 946,000 children under 5 in family child care arrangements in 2011 and another 656,000 were in unlicensed care arrangements in a provider’s home. This would suggest an initial potential market of 1.6 million licensed and unlicensed family child care providers. The proximal market would be the 8.5 million children cared for by family and extended family members. For low-income families, the market would be the 1.15 million children enrolled in Head Start centers. I would hope to be able to pilot the idea to refine the business model and attract seed funding. Following the pilot, I would launch the service through a crowdfunding campaign to grow operations organically. I would hope by the second year of operations to attract investment from sources valuing social impact and then generate revenue to grow both the for-profit and non-profit arms.

Feasibility: Where are you with understanding the feasibility of your idea? Describe what you’ve done so far and your plans. (3000 characters)

I have gathered initial market research to define the service offering: 2 surveys (25 respondents) and 10 qualitative interviews with family child care providers and low-income parents. I have identified a prospective team--Becky Keigan and Lia Closson, both ECE coaches--to help design the initial 5-10 kits for prototyping and to design and implement a sample online coaching session on best practices in play with young children. Following prototyping, a crowdfunding campaign would be used to officially launch the platform and build enough traction to attract investment.

Business Viability: How viable is your business model? (1500 characters)

Initial market research has indicated a WTP of $49.00 per month for the rental subscription service, and I have two customers ready to sign-up. Demand exists. The rate of lost/missing product will be a large determinant of the final price of the service and will only be truly understood once the service is launched. The price point is of crucial importance as the business model relies on providing quality educational products at a lower price point than through other sources. It is unclear if there is separate demand for online coaching services, as coaching services have traditionally been provided in-person through school or center-based care. The prototype of Weplay Replay will serve to validate demand for this service.

HCD: How have you used human centered design to build or refine your concept? (1500 characters)

I incorporated user feedback through 2 surveys and 10 qualitative interviews to design both the service for family child care providers and low-income parents. As a low-income parent myself, I am very close to one of my user groups and familiar with needs, stories, and existing resources and organizations serving this group.

Tell us more about you (3000 characters)

To help finance my MBA studies, I taught French as a Second Language to children 3-6. The toys provided in my city’s library district through a literacy kit program were excellent tools to introduce and practice foreign-language vocabulary, and I found myself replicating the lessons in English with my young son to conduct reading extension activities and practice thematic vocabulary. I started to imagine a business that would target urban apartment-dwellers like myself with young children that wanted to conduct educational activities. The idea transformed to target family child care providers after I started to conduct market research. Impact! I spent over 5 years working in education at the secondary and higher education levels, but the more I learned about human development and learning, the more I learned that the most critical years are 0 to 5. This critical need, compounded with the current crises of access, quality and equity, have driven me to focus on business models that impact children in their earliest years. Learning is play! As a foreign language teacher, I valued classroom experiences that allowed students to explore their own interests and practice the language. I love that the ECE space highly values play as an important learning tool, and I am passionate about helping people from non-ECE backgrounds introduce evidence-based practice into their home-based care environments. As an MBA student, I was the Business Development Manager for early education/market research start-up Afinidata and a volunteer with Bright by Three’s national scaling project. I spent over 5 years in international education in Togo, West Africa, as the local coordinator of Pathways Togo, the Director of Studies at the Institut Supérieur des Langues et des Affaires and an ESL teacher at Arc-en-Ciel International Baccalaureate School.

Do you have the people and partners you need to do what you’ve described? (500 characters)

I will need additional team members as the business develops, particularly for providing coaching services and developing a website. I have two ECE consultants that have and are facilitating introductions with early educational product companies (Kodo and Lakeshore Learning), as well as providing input regarding the design of the service offering and potential content.

As you consider your next steps, what kinds of help could you use? Is there a type of expertise that would be most helpful? (1800 characters)

I really need the help of a graphic designer to help design/refine a logo and create a brand. I need the network of peers to help me conduct additional market research: connecting me with family child care providers and unlicensed providers to conduct both quantitative and qualitative research.

Mentorship: How was your idea supported? [Relevant only for our early submission participants] (1500 characters)

I did not change any major aspects of my idea, but the conversation with my mentor helped generate new ideas around distribution for the non-profit arm of Weplay Replay, and how to leverage existing national resources (e.g. Child Care Aware) to help market the company. My mentor also shared some interesting models in the K-12 market for online classroom observation tools that help validate the business model for online coaching.

Are you willing to share your email contact information submitted on OpenIDEO with Gary Community Investments?

  • Yes, share my contact information

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