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The Programa Mãe Coruja is an intersectoral and integrated public policy for women and children, which invests in child development.

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Updates: How has your idea changed or evolved throughout the Prize? What updates have you made to this submission? (1500 characters)

GENERAL OBJECTIVE Track the development of children from 0 to 1 year old accompanied in the actions of the Child Development Plan of the Mãe Coruja Pernambucana Program. SPECIFIC OBJECTIVE • Disseminate Early Childhood development content and practices with program professionals, education, health, social development, culture, sport and leisure networks and families. • Monitor children from 0 to 12 months from child development milestones. • To quantify the number of children from 0 to 12 months who presented neuropsychomotor changes and development appropriate for age. It will be observed all development milestones described in the "Baby Album" of the Mãe coruja Program , for all children monitored for child development, considering the quarters of 0-3 months; 3-6 months; 6-9 months and 9-12 months. For each quarter there will be three milestones selected as components of the Synthesis of Development Milestones.

Name or Organization

State Government of Pernambuco State Health Secretariat/Office of Strategic Projects Board of strategic policies of the Programa Mãe Coruja


Brasil - Pernambuco - Recife. The Programa Mãe Coruja Pernambucana, is located in 105 municipalities.

What is your stage of development?

  • Advanced Innovator with 3 to 10+ years of experience in ECD


  • Team

What is the stage of your proposal?

  • Piloting: I have started to implement my solution as a whole with a first set of real users.

Describe your submission in one clear sentence

The Programa Mãe Coruja is an intersectoral and integrated public policy for women and children, which invests in child development.

Describe how your solution could be a game-changer for your selected Opportunity Area (600 characters)

As a way to promote the best child development of children born under the care and accompaniment of Mãe Coruja, we resolved to expand actions. By social interaction with her mother, family and other children, and using toys and games, the child may reflect positive responses to the stimuli, important for their full development. This is the basis of the CDP - Child Development Plan, which seeks to integrate public services such as healthcare, education, social development, cultural activity, sports and leisure, therefore, guaranteeing children’s rights.

Select an Innovation Target

  • Service: A new or enhanced service that creates value for end beneficiaries.

Tell us more about your innovation (1500 characters)

INSTRUMENT The tables above describe the monitoring / evaluation to be carried out based on the Scale of Objectives Affected (Portuguese version) modified to suit the objectives of our Plan. This version, in turn, originates from the Goal Attainment Scaling (GAS; Kiresuk & Sherman, 1968) and can be used in research or clinical practice as a method of evaluating the results obtained in family therapy, in an intervention program or in another kind of family-oriented support service.

What problem are you aiming to solve? (3 sentences)

In Brazil, social vulnerability reaches 21.6% of children from zero to three years of age, according to data from the NGO Todos Pela Educação, based on national survey. Since this is the age bracket that forms the foundation of learning, social inequality hinders development for a lifetime. This harsh reality indicates that it’s best to intervene from prenatal to six years of life, aiming care with nutrition, education, health, basic sanitation and social protection.

Explain your idea (5000 characters)

Aiming to provide scientific evidence and research in several areas, and a significant reduction in infant mortality, in 2016 the Programa Mãe Coruja decided to invest in a more intensified and integrated way with all the integrated secretariats of the State of Pernambuco Government. Using the neuroscience framework, it is observed that at about two years of age, the human brain reaches the peak of its activity. At this stage, it is possible to establish up to 700 new neural connections per second - practically twice as many synapses performed at ten years of age, according to studies done by the National Academy of Sciences of the United States. It is at this stage that the bases of learning are formed throughout life. However, more than 200 million children around the world in this age group cannot reach their full cognitive potential because are exposed to factors such as malnutrition, poverty, violence and inadequate learning. In Brazil, social vulnerability affects 21.6% of children aged zero to three years, according to data from the NGO Todos Pela Educação, based on the National Survey of Household Sample (PNAD) 2013. In the rural area, the rate rises to 40 %. For the World Bank, an institution that finances projects in developing countries, reversing this situation is not only an ethical need, but also an economically intelligent attitude. The interventions range from prenatal care to care during the first six years of life, aiming care with nutrition, education, health, basic sanitation and social protection. Most actions do not require high costs. Folic acid supplementation in pregnancy, for example, costs about three dollars per person, but ensures a performance 20% above average throughout the child's school life. As a way to promote the best development of children born under its network of care and follow-up, the Programa Mãe Coruja decided to expand its actions through the main activity of a child in this age group: playing. From interaction of the mother / family / child with the toys and the games, the child is able to express pleasurable situations, which reflects in positive responses to the extremely important stimuli for their full cognitive, motor, emotional and social development along of his life. This is the basis of the CDP - Child Development Plan, which was launched in the Programa Mãe Coruja in 2015, by forming groups of studies for leveling knowledge, preparation of publications and later workshops. In 2017, the implantation began with the realization of workshops for mothers who were encouraged to create mobiles and sensorial bottles, applicate shantala massage on their babies, and learn about the importance of music, toys and storytelling for child development. These workshops were initiated in the Sertão do Araripe region. A literature review was carried out to define the practices and abilities, grounding the formation of the theoretical framework of the plan, and establishing a cycle of discussions with Programa Mãe Coruja’s professionals about determinant factors of child integral development.The strategies and actions of CDP seek, in short term, to revert to the scarcity of knowledge, practices and skills necessary to promote an integral, healthy, affective and harmonious development of the children enrolled in the Programa Mãe Coruja. This lack of knowledge is evident at all levels of management and attention to children, as well as between families, requiring an effort from all involved, so that steps can be taken as quickly as possible, to achieve the expected goal. Healthcare, education, social development, culture, sports and leisure, as public services, must be articulated and integrated so as not to lose sight of the common goal of providing children with spaces for the realization of their rights.

Who benefits? (1500 characters)

About 204,481 women and 134,886 children from 105 municipalities were enrolled in the Programa Mãe Coruja since it started in 2007. At CPD we are working with the children enrolled in the backlands of Araripe and intend to expand to the entire area of coverageby the program. The Programa Mãe Coruja represents an opportunity for pregnant womensubjected to vulnerable conditions and their children to recover the right to citizenship. As an intersectoral public policy, Programa Mãe Coruja took public services to areas previously under-assisted by the State, in the form of integrated actions focused on health care, strengthening family relationships and sustainable food and nutrition security for mothers and children, as well as stimulating socioeconomic autonomy through the right to documentation, offering training and professionalization for the women served. Today 100% of the municipalities of the program have ambulances and Committees for the Investigation of Maternal and Child Deaths; The program also boasts impact on the inclusion of pregnant women in the labor market. Since 2009, more than 1000 "Circles of Education and Culture" have been held, among other things.

What kind of impact will your idea have? (1500 characters)

We believe that with this Child Development Plan, we will be making a significant change in the growth and development profile of our children, especially in the most vulnerable families. This will be a way to improve the future of our state as a whole, in the different areas of education, development, creativity, solidarity, love, affective bonds and in this way we will make an evolution for the good of our country.

How does or how could your idea impact low-income children? (1500 characters)

The Programa Mãe Coruja already works with the most vulnerable population in our state. The entry criterion of the municipalities in the program was high infant mortality rate, equal to or greater than 25/1000 live births.

Innovation: What makes your concept innovative? (1500 characters)

The Programa Mãe Coruja already works with the most vulnerable population in our state. The entry criterion of the municipalities in the program was high infant mortality rate, equal to or greater than 25/1000 live births.This criterion resulted in the need to initially incorporate the most distant and inaccessible areas of the metropolitan region of the state capital of Pernambuco, Recife. Another point is the integrated work of 11 government departments with the same objective.

Scale: Describe how your idea could reach a significant number of end-users. (1500 characters)

The Programa Mãe Coruja is implemented in 105 municipalities out of 185 in the state of Pernambuco. The entry criterion of the municipalities in the program was the high infant mortality rate, equal to or greater than 25/1000 live births. That was a result of a study to prove the worst vulnerability indicators in the selected municipalities.

Feasibility: Where are you with understanding the feasibility of your idea? Describe what you’ve done so far and your plans. (3000 characters)

The Programa Mãe Coruja is considered a model of action in the areas of public policies for women and children for its intersectorial, articulated and integrated action. It has been recognized nationally and internationally as a relevant and effective model in its work. It has been awarded with several – both nacional and internacional prizes, such as: Zilda Arns Neumann Award - For the relevant services of citizenship and promotion of the human person (2011); 1st Place in the United Nations - UN Organization in the category Public Quality Service for Women (2014); 1st Place in the Organization of American States - OAS in the Public Policy Management Model category (2015); 8th Márcia Dangremon Award from the State Council for the Rights of the Child and Adolescent - CEDCA in the Public Entity category (2016). The Monitoring Process of the Owl Mother Program is the organizing and reorganizing center of the Program, through which all relevant information that points to the need for intervention is passed. Since 2016, the program has been preparing for the implementation of the Child Development Plan (CDP) which began in 2017 in the IX Region of Health of Pernambuco (Sertão do Araripe) and should continue in 2018. The program seeks to extend this plan to all regions and municipalities where its other actions are already implemented. It has a tax budget, as a program of the Government of the State of Pernambuco established in Law 13,959 of December 15, 2009, where it was amended by Law 16,245 of December 15, 2017.

Business Viability: How viable is your business model? (1500 characters)

The Program is considered the model of action in the area of Public Policies for women and children, has been operating for more than 10 years.

Tell us more about you (3000 characters)

The government elected in 2006, in response to challenges like high infant mortality rate, high levels of domestic violence, low levels of schooling, entry of drugs into the state, family breakdown, decided to create this bold program to reduce these statistics and improve quality of life.

Do you have the people and partners you need to do what you’ve described? (500 characters)

The Programa Mãe Coruja’s team consists of 206 professionals allocated in the “Canto” units, 10 regional coordinators, 07 state coordinators, 03 managers and a director, 01 IT staff, 01 communication and art team, and members of all secretariats that are part of the program. The partners are Pastoral da Criança, Save The Children, the ABRINQ foundation, the "Rede Cegonha”, UNICEF, Fundação Bernard Van Leer and Fundação Maria Solto Vidigal.

As you consider your next steps, what kinds of help could you use? Is there a type of expertise that would be most helpful? (1800 characters)

Early childhood program specialist.

Would you like mentoring support? [Relevant only for Early Submission Deadline]

  • Yes

If so, what type of mentoring support do you think you need? (1200 characters) [Relevant only for Early Submission Deadline]

Early childhood program specialist.

Are you willing to share your email contact information submitted on OpenIDEO with Gary Community Investments?

  • Yes, share my contact information

[Optional] Biography: Upload your biography. Please include links to relevant information (portfolio, LinkedIn profile, organization website, etc).

Ana Elizabeth de A. Lima- Diretora -Mestre Saúde Pública pela Universidade de Leeds - Reino Unido ;Virgínia Maria H. de Moura- Gerent. ensino/pesquisa -Mestre Políticas Públicas UFPE;Cristina Rodrigues- Gerent. Monit.-Mestre Saúde Pública Fiocruz/CpQAM;Odimeres O. Silva- Gerent. articulação intersetorial-Esp. Gestão Governamental;Henrique S. Cavalcanti – Gerente Gabinete projetos estratégicos; Tânia A.Lima- Coord. Ensino/pesquisa;Janaína Imperiano ; Plínia Manuela Maciel-coord. Estadual.


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