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Babiology

A personalized parent coaching service that evolves with baby’s development milestones

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Written by

Name or Organization

Babiology. We are a collective of mischievous technologist/designers and practical dreamers, working on making the world the way it needs to be for people to be their best selves.

Geography

Bethesda, Maryland USA

What is your stage of development?

  • New Innovator, with less than one year of experience in ECD

Type

  • Team

What is the stage of your proposal?

  • Research & Early Testing: I am exploring my idea, gathering the inspiration and information I need to test it with real users.

Describe your submission in one clear sentence

Babiology is marrying text-based communications and a data cloud with parent engagement services to help them monitor and promote their child’s development. We create personalized parenting experiences that catalyze behavior change in parents to help babies and toddler’s flourish in their first years of life and help parents thrive along the way.

Describe how your solution could be a game-changer for your selected Opportunity Area (600 characters)

By combining (1) data insights, (2) curated engagement tools and (3) real-time support, Babiology is the only new parenting program to deliver a personalized experience for parents that drives behavior change in them and that helps maximize their ability to monitor and promote their child’s development.

Select an Innovation Target

  • Platform: Creating a community or market that facilitates interaction between users and resources.

Tell us more about your innovation (1500 characters)

Babiology is marrying text-based communications and a data cloud with parent engagement services to help them monitor and promote their child’s development. We create personalized parenting experiences that catalyze behavior change in parents to help babies and toddler’s flourish in their first years of life and help parents thrive along the way. Data-Driven Insights and Unquestionable Convenience 1 - Daily text-based communications with parents capture up-to-date information on child’s development as well as parent-child engagement patterns 2 - Reinforcement learning algorithms deliver parenting trends and actionable, customized insights based on parent-child engagement 3 - Curated, milestone appropriate ‘tools’ parents need to maximize their child’s development auto-shipped to their door on baby’s unique development schedule Community to Support Parents 1 - When parent-child engagement patterns are out of range, Parenting Response Specialist call or text in minutes providing 24/7 support 2 - Certified Parenting Educators standing by with up-to-date info on child development share tips to help you monitor and promote your child’s development 3 - Data sharing with friends and family keeps them looped in on baby’s development milestones and alerts them when your patterns of engagement are “off”

What problem are you aiming to solve? (3 sentences)

Tracking your baby’s development is hard. Milestones go unrecognized, unrecorded or are evaluated incorrectly. Physicians’ recommendations are forgotten or lost on the way home. ‘How-to’ books are hard to digest for over-worked, sleep deprived parents handling everything just-in-time. Opportunities to help baby make magic leaps forward at each development stage go unrealized.

Who benefits? (1500 characters)

UNIQUE VALUE PROPOSITION 1. Cares for the whole parent – physically, mentally and emotionally 2. Motivates action at the point of development milestone 3. Aligns resources around parents 4. Coaching evolves based on baby’s unique development schedule CUSTOMER SEGMENTS + Parents with baby’s and toddlers + New grandparents + Corporate wellness programs + Insurance well-baby programs + Community-based organizations, e.g, churches + Sponsors, e.g. NFL Charities, Marriott International EARLY ADOPTERS New parents who also are + Frequents business travelers + Amazon Prime members + Corporate enterprise wellness program

What kind of impact will your idea have? (1500 characters)

Our vision for Babiology is to catalyze behavior change in parents to help babies and toddler’s flourish in their first years of life and help parents thrive along the way. Our focus is to reach every parent in the US who the solution will help.

How does or how could your idea impact low-income children? (1500 characters)

We still are working to understand this opportunity and how to maximize impact. To the extent it is a factors, we will explore various business model innovations to remove economic barriers to adoptions like a "buy one, give one" program similar to that of Tom's shoes.

Innovation: What makes your concept innovative? (1500 characters)

By combining data insights, curated engagement tools and real-time support, Babiology is the only new parenting program to deliver a personalized experience for parents that drives behavior change in them and that helps maximize their ability to monitor and promote their child’s development.

Scale: Describe how your idea could reach a significant number of end-users. (1500 characters)

CHANNELS: + Direct-to-consumer + Employers and health plans with wellness programs + Health providers (e.g. OBs) + Partners (e.g. CVS, Walmart, Amazon, Hospital Delivery Wards) + Religious organizations

Business Viability: How viable is your business model? (1500 characters)

REVENUE STREAMS: + Monthly subscription from individual consumers + Revenue share with healthcare providers, i.e. OBs, pediatricians + Revenue share with Amazon that includes in PRIME membership for new parents + Sponsorship by corp well-baby programs, health care plans; cost for employees offset with savings from reduced doctor office visits, absenteeism, etc. COST STRUCTURE + Customer acquisition costs (marketing / branding / programming / app) + Product development costs (discovery / design / development) + Educator network (1:2,500) MarkeEng + On boarding costs + Staff (IT, sales & support, marketing / digital) + Risk capital

HCD: How have you used human centered design to build or refine your concept? (1500 characters)

1. Interviews with target customers, adopters and eco-system members 2. Learning from adjacencies and extremes 3. Getting to insights and implications

Are you willing to share your email contact information submitted on OpenIDEO with Gary Community Investments?

  • Yes, share my contact information

Attachments (1)

Babiology_Lean Canvas.pdf

1. Data-Driven Insights and Unquestionable Convenience 2. Community to Support Parents

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