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Hold on to your device - and save! : the "Green Deposit" system for newly purchased electronics

Be prepared to chip in to keep the earth green. Have you ever found yourself having to resist from buying the hot, next-generation device when your old one was working just fine? If you manage to hold off, you'll get your green points back!

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31 16

Written by DeletedUser

With the ever-changing trend and accelerated evolution of electronics, the product lifecycle of electronics became increasingly shorter. What could the government do to encourage the consumers to make the most out of each electronic gadget, in other words, keep the e-waste at its minimum?

With the "Green Deposit" system, you would need to pay a deposit that equates the recommended lifespan of the product. Each month, you'll get "credit" for not having created additional waste, and by the end of the product lifespan, you'll have full credit to be used against your next purchase. The "Green Deposit Tracker (see image)" app will help you keep track of all your devices and their lifespan. If you're an early adopter and cannot wait to upgrade just pay the additional deposit.

How does your concept safeguard human health and protect our environment?

This concept will help cut down excessive consumption of electronics. I believe, the frequent upgrades will become the biggest problem in the near future and slowing down this rate would make a dramatic difference. In addition, the deposit will be used for waste management, wild life protection and consumer awareness campaigns.

Where does your concept fit into the lifecycle of electronic devices?

The OEMs could be incentivized to be environmentally responsible when manufacturing the products by the ability to lower the "Green Deposit" - essentially becoming price competitive - based on certain elements (i.e. materials used, energy efficiency, ease of repair, etc.). OEMs are also required to warrant a certain product lifecycle.

What steps could be taken today to start implementing your concept?

Short-term/ on a budget: - Create a viral video to raise awareness - Present the concept to a consumer groups that could potentially advocate the idea Long-term/ if backed by a powerful organization or person: - Talk to the US environmental protection agency, US policy makers or OECD

What kinds of resources will be needed to fully implement and scale your concept?

1. Endorsement from policy makers : to mandate the "Green Deposit" 2. Environmental experts & dedicated staff: to set standards and guidelines with consumer groups and electronics manufacturers; and later monitor & enforce the policy; make investments in waste management and environmental initiatives 3. PR agency (incl. press release, creatives and media buy) : to promote the initiative and raise awareness 4. Volunteers for nationwide sales training : to train representatives at retail stores (point of sale) to create advocacy 5. Law firm : to settle and mediate potential conflicts and legal claims from companies with reduced profits 6. Tracking system : to track new/used device sales and deposit & credit transactions 7. Consumer website and mobile apps: to create a neat and user-friendly "Green Deposit Tracker" for consumers to easily track the lifespan of their devices and green credit

My Virtual Team

This was individual contribution

Evaluation results

7 evaluations so far

1. How much of a social or environmental impact will this concept have on discarded electronics or e-waste?

This concept could have significant social or environmental impact. - 42.9%

It's unclear how much social or environmental impact this concept will have. - 57.1%

This concept would have little social or environmental impact. - 0%

2. How well does this concept help you or others understand how electronic items are designed, built, reused, recycled or thrown away?

Very well: it makes the entire electronics life cycle easier to understand. - 42.9%

Pretty well: it could help people better understand the electronics life cycle but it needs more detail or information. - 42.9%

Not so well: it does not significantly help people better understand the electronics life cycle. - 14.3%

3. How appealing do you believe this concept would be to investors (businesses, banks, lenders, venture capitalists and others)?

Very appealing: this is an idea that investors would get excited about. - 14.3%

Potentially appealing: more work is needed to flesh out how the concept works, what it would cost and who would fund it. - 71.4%

Not so appealing: this does not seem like a concept that would get investors excited. - 14.3%

4. How challenging would it be to implement and scale this concept across geographies, cultures and languages? (Hint: think about resources like money, time, partnerships, or other inputs needed for implementation and scaling)

Not very challenging. - 14.3%

Somewhat challenging. - 71.4%

Very challenging. - 14.3%

5. Overall, how do you feel about this concept?

It rocked my world. - 28.6%

I liked it but preferred others. - 57.1%

It didn't get me overly excited. - 14.3%


Join the conversation:

Photo of Fei Xin

Great concept. I like your point"With the "Green Deposit" system, you would need to pay a deposit that equates the recommended lifespan of the product. Each month, you'll get "credit" for not having created additional waste, and by the end of the product lifespan, you'll have full credit to be used against your next purchase." I hope that this system can be implement as soon as possible. I am looking forward to hear more informations about that.

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