Jenny lives in a New York high-rise. She's seen a notice in the lobby of her building about being able to drop e-waste in a special bin in the shared laundry. She drops off her batteries and an old phone.
Ethan lives in a New York high-rise. He's become a Neighbourhood E-Waste Champion. He downloaded a toolkit online which gave him tips on how to get started. When the collection bin is full for his building – he contacts his local e-waste handling unit and they come & pick it up. He earns vouchers for local businesses for his efforts.
Sunita is a teacher at a primary school in Wellington, New Zealand. She's become an E-Waste Champion at her school. Like Ethan, she's downloaded a toolkit and set up a collection area to which parents and students drop their e-waste at. Kids get stickers when they participate. Her local e-waste handlers don't have the capacity to pick up e-waste but with the help of the school van she ensures that it's dropped off to them once a month.
THE IDEA: People can download a toolkit online to become a Neighbourhood E-Waste Champion – which is really like a kind of local e-waste broker. The kit gives them tips on letting neighbours know, setting up a collection point and steps on having their local e-waste handlers pick up the waste or how to get it to them. For doing this, neighbourhood brokers can earn points which they then exchange for vouchers at local businesses (eg. cafes) Together, this fosters community and lowers hurdles for discarding of e-waste.
MOTIVATION: The Neighbourhood E-Waste Champion website would be fun and engaging – creating aspiration for wanting to be a local e-waste broker. There might be features like points and badges on your profile, a monthly interview to tell human-centered stories of active brokers and stickers + merchandise which would positively reinforce the E-Waste Champion brand. The brand would be hip enough that businesses supplying vouchers would be proud to be associated with it. (Note: The Superman image here is just to catch your attention. The actual brand would be *way* better!)