Our Concepting phase has concluded. We took everything we learned during the Inspiration phase and used those insights to develop our own creative ideas to address the challenge question. Check out the fresh thinking and head over to the current phase to join our collaborative efforts.
At the end of a mobile phone's (first) life a data transfer and elimination service will encourage users to hand in their old phones to be re-used, re-furbished or re-cycled without having to worry that personal data is either lost or misused.
A good marketing campaign can be an incredibly powerful weapon. The popularity of the "designated driver" message was the result of a powerful and common sense marketing campaign. What if we use the same tactics with e-waste?
Lease electronics. Companies with electronics that fit a requirement of durability and sustainability should be made 'leasable'. And at the end of the devices' usability, it will then be returned to the manufacturing company.
This may sound unusual & "interventionist" at first, but once you think about it, it's actually not asking for much: People who want to buy a new device could be required to return ("buycycle") an old one in order to be granted the right to purchase.
We as humans believe in the life after death. In manlier of cultures it is said that our soul goes through nature's cycle. We born, live, die, travel and again born! My concept for E Waste management travels around the same philosophy.
Website & App that allows people to load a photo & a brief description of discarded Electronics and other rubbish (e.g Furniture) to a map (e.g Google Maps) so that other people can locate and 'claim' it.
To raise the public awarenss of the people through the local and social media, to give them ideas how they personally can create a positive envoirmental impact (in cooperation with goverments, green NGOs, green WM buisneses, and schools)
Encouraging companies who create electronics take it back and take responsibility for zero waste manufacturing. This would give them reusable materials and opportunity to innovate on not only products, but services.
*E-Life* points builds on the idea introduced with Air miles for Social change in Canada.
The difference is that it will allow Itau Unibanco to act as the interface between those accumulating the points, and those needing the points.
Be prepared to chip in to keep the earth green.
Have you ever found yourself having to resist from buying the hot, next-generation device when your old one was working just fine? If you manage to hold off, you'll get your green points back!