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Using easily communicated shared cultural symbols and colors to convey information in a way that is intuitive.

Photo of Ana null
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Sketch 1 (1,500 characters)

The idea here is to use very readable and intuitive graphics that enable you to understand viscerally the degree to which your information is secured against web resources. RED/YELLOW/GREEN, which we have cultural markers for are used to very quickly convey the security of your environment. When things are really off, the key gets tilted as well. When things are really bad, the key is upside-down and tilted.

Sketch 2 (1,500 characters)

Again, using ideas/culturally shared concepts of clothing and career fields to communicate intuitively to a wide audience of people.

What have you learned through this sketching process? (1,000 characters)

I have enjoyed thinking about how we culturally convey information generally and how to use cultural conventions to communicate information.

Tell us more about you. (1,000 characters)

Ana tried her best to become an artist or a writer or something exciting like that, but at some point had to accept her true talents as being a bit more linear. Php, MYSQL, etc, etc just seemed easier to learn at some point than, for example, how to paint a really good painting. So she traded her paints over and over again in exchange for various computers and is enjoying expressing both her linear and her creative natures simultaneously through website development and cultural programming. Ana has been building websites with drupal since drupal4.7 (2004). Her strategic sensibilities have been honed with a mostly non-profit clientele, and so her ability to help design with drupal in a way that is lightweight, user-friendly and maximally conservative of resources comes from a real sense of just wanting to make things work better. Ana Willem is a graduate of the Rhode Island School of Design (Industrial Design) where she specialized in sustainable systems design.

Why are you participating in this Challenge? (750 characters)

I think that this kind of thinking is exactly what is needed in the web sphere to democratize the accessibility to information about security in a way that is not frightening. The idea is to use something that is light and even funny to relax folks. Kids toys say that if they can do it, this is a safe space and you can too.


What is your experience with the field of cybersecurity?

  • I have considerable experience and/or knowledge in the cybersecurity field.

What best describes you?

  • I’m a cybersecurity professional with an interest in visuals.

How did you hear about this OpenIDEO Challenge?

  • OpenIDEO email / social media

Location: City

Las Cruces

Location: State / District

New Mexico

Location: Country

  • United States of America
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Attachments (2)


These two schemas both use different kinds of cultural markers (colors, figures, concepts, careers) to convey information about how secure a person is against outside threats. The idea is to either use a body part that is familiar to help personalize the essence of the message, or to use cultural motifs that are calming and entertaining to help people understand that the space they are in is safe and will help them and be easy to use.


Join the conversation:

Photo of Dima Boulad

Hello Ana null  Happy to see your contribution to the Cybersecurity challenge. How would you consider pushing this idea further? We've had a large number of very interesting creations, have you had a chance to browse other submissions? There's a very interesting conversation around cybersecurity going on!

Photo of Cornelis B

Hey Ana,

I really like your idea in so far the design and the universality goes. Well done :) As a security person, I do have one question, and that is, would it be o0kay to leave out the "maximum security" or to somehow signify that it is "the maximum attainable, but not necessarily maximal"?

This is because experience tells me that being absolutely secure is impossible, and thinking you are absolutely secure is a big pitfall when you reach a certain level of confidence (like someone that just got their drivers license, thinking they are now the best driver ever).

A good real world example of this was when Hacking Team got hacked ( ) they were supposed to be some of the best, but they lost like anyone could :)

Anyways, the concept itself does a lot toward what you describe it should. Best of luck :)


Photo of Ana null

I think that is a great idea, and I would be happy to alter that. I appreciate your feedback. Not sure if we are allowed to change those in/out during this process but let me know and I would be happy to.