Stars are our guiding lights, but, can we trust them?
Sketch 1 (1,500 characters)
"Star light, star bright, first 5 star rating I see tonight, I wish I may, I wish I might... Should I buy? Hope it's alright!" Trust grows from belief and, consumer trust is the first point at which the 'public' encounters trust issues, hence it is a pivotal point for mass awareness. If you don't believe in the system - you cannot trust it. We must takes steps to maintain systems that retain integrity and trust. All strong systems, relationships and societies are built on these things. Today, rating and review systems of all types from shares, stars, thumbs and views are, at best manipulated and at worst prone to being 'hacked' and distorted. UP-DATE: with the emergence of voice activated devices and especially on-line shopping choice is, ironically, more limited via curation. Hence, major retailers are using 'rated' items as default system when generic items are ordered i.e. 'Order me diapers'. Thus - this is something that needs to be addressed for base reasons from fairness, competition to transparency.
Sketch 2 (1,500 characters)
Who would ever have predicted that a 'click' farm might be more lucrative than a chick(en) farm? A simple image depicting that; likes, clicks, claps, shares, stares and even stars can be bought and sold. Get 'em while their fresh - and they're 'organic'!
What have you learned through this sketching process? (1,000 characters)
From buying a babies pram, investing in professional services, deciding what article to read, to hiring a fitness trainer - we now rely and relate to others options to help and guide us. Where e-commerce and trade is the norm - trust is essential.
Tell us more about you. (1,000 characters)
I am a product (physical items) designer with a focus on concept and idea generation.
Why are you participating in this Challenge? (750 characters)
HP has raised an interesting problem, that with our creative input, we may help fix. I enjoy the fact that we can provide visual tools for our cyber friends! To an extent - I see my basic technical understanding as a benefit - as complexity is limited to a layman level.
What is your experience with the field of cybersecurity?
I have never worked in cybersecurity before but am excited to learn more and get involved.
What best describes you?
I’m a professional visual creator freelancer.
How did you hear about this OpenIDEO Challenge?
OpenIDEO email / social media