OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more


Even post-GDPR, how clear are we on how we're tracked across the internet and how content is targeted towards our profiles?

Photo of Peter Sedgewick
2 0

Written by

Sketch 1 (1,500 characters)

In this sketch I tried to demonstrate how each of the companies referred to have been associated with overly-aggressive user-tracking behaviours, and what that might entail for the average user. Whilst it is common knowledge that cookies are used within sites, cross-site tracking remains outside the normal conversation on the topic - meaning that people may not be aware of how their browsing patterns are used for commercial reasons. I use muddied footprints to show how it is possible to paint a holistic view of a user using information about the different sites they visit in their journey. With proper understanding it's much easier to take steps to protect your identity online, enforcing your right to privacy and taking back control of how your information is used.

What have you learned through this sketching process? (1,000 characters)

Beyond the fact that my Photoshop skills need some work, the brief was really interesting to sit down and think about - I realised that a lot of the concepts in Cyber might not have direct visual translations, and if I wasn't able to communicate them visually I probably hadn't thought about them abstractly enough to describe to someone outside the field.

Tell us more about you. (1,000 characters)

I'm a recent graduate in Computer Science, now working in Cybersecurity for a large financial services company in London. I've always been passionate about digital rights and the trade offs between security for governments, commercials for companies, and privacy for consumers. I'm still learning about how different parts of the industry fit in with each other, but being actively involved with some of topics has been super interesting. I'm a member of Open Rights Group and Privacy International, and hugely appreciate the work to further the awareness of violations of personal liberties.

Why are you participating in this Challenge? (750 characters)

The challenge has a really good foundation in trying to find new ways to communicate complex topics to a wider audience, and I think re-imagining that conversation can be really powerful. The sector and the topics at hand are only going to be more important in the next 10 years, with more data being collected and used in increasingly questionable ways - increasing awareness is the best way to move forward.

What is your experience with the field of cybersecurity?

  • I have considerable experience and/or knowledge in the cybersecurity field.

What best describes you?

  • I’m a cybersecurity professional with an interest in visuals.

How did you hear about this OpenIDEO Challenge?

  • OpenIDEO email / social media

Location: City


Location: State / District


Location: Country

  • United Kingdom

Attachments (1)


Join the conversation:

Photo of Dima Boulad

Welcome to the challenge Peter Sedgewick  I'm Dima, and I am here to support you in the process. Since this is a Visual Challenge, how would you visualize this sketch into a composition, into a visual that tells the story of this digital privacy? How would you consider pushing your submission further? How can the visual start to tell stories and concepts that can educate on cybersecurity? For more inspiration, this resource might help:
I can’t wait to see how this progresses next, and don't forget to check out Hewlett's tip of the week on the brief page!

View all comments