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Surveillance Frog

By using a familiar analogue in nature and learning, we can shed light on a topic that is typically obscured by its technical complexity.

Photo of Kyle Jochai
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Sketch 1 (1,500 characters)

(To see the animated GIF, please expand the image) Whether we realize it or not, every online action we make is dissected to find ways to monetize and police us. This happens underneath layers of code that is meant to hide this collection. A cost of doing business is releasing these intimate details about ourselves to organizations we engage with, who in turn sell that information to others. Technology allows digital surveillance to occur beneath the surface, in a way that is easy to hide from the person being observed. But that doesn't mean critical discussion about the topic should require technical knowledge. Nature provides us with many analogues to digital capabilities that are more familiar and visual than what is coded into the technology we use. Any American of a certain age will have dissected a frog in grade school (younger students may even have done it digitally). It's how we learn the inner workings of animals, and study ourselves through the similarities in anatomy between frogs and humans. The humble frog can also shed light on the depth of knowledge companies and governments are gaining about us via our digital actions.

Sketch 2 (1,500 characters)

These are the raw drawings used for the composite shown in Sketch 1.

What have you learned through this sketching process? (1,000 characters)

As I explored several cybersecurity topics, nature provided an excellent way to illustrate topics that otherwise seem very technical and complex. Nature is inherently visual and we have thousands of years of visual shorthand and iconography for natural concepts to draw from, compared to 50 or less for digital topics.

Tell us more about you. (1,000 characters)

I'm a creative director that regularly works on projects for the technology industry.

Why are you participating in this Challenge? (750 characters)

I feel that the visuals the industry uses for cybersecurity are often very literal and don't make the topics accessible to a general audience.


What is your experience with the field of cybersecurity?

  • I have considerable experience and/or knowledge in the cybersecurity field.

What best describes you?

  • I’m a professional visual creator affiliated with an organization.

How did you hear about this OpenIDEO Challenge?

  • Other

Location: City


Location: State / District


Location: Country

  • United States of America


Join the conversation:

Photo of Dima Boulad

Hello Kyle Jochai  Happy to see your contribution to the Cybersecurity challenge. How would you consider pushing this idea further? We've had a large number of very interesting creations, have you had a chance to browse other submissions? There's a very interesting conversation around cybersecurity going on!

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