"Keep on failing. It works!"
5000+ failed prototypes didn't stop James Dyson creating the cyclone vacuum cleaner.
After 15 years of perseverance and 5,000 prototypes, James Dyson finally succeeded with his idea for a new kind of vacuum cleaner. It quickly became a global best-seller and made his products a household name. But during his years of development, he says, "I wanted to give up almost every day." His success, he frequently says, is built on failure.