Gamification is currently affecting a vast range of audiences, not only through game-dedicated communities like Steam, PSN and Xbox Live, but also through social websites and a great amount of apps. Having that in mind, the concept of Unlocked was born.
Unlocked is a system that focuses on suggesting real-life tasks for people who use it,and rewarding subsequently with Achievement Badges.
Just like with gaming achievements, each time a 'player' completes the tasks he receives a badge to pin on his personal (and virtual) Achievement Board. The player can also choose if the board is visible to others or if it is private.
The tasks would cover a great amount of different fields and activities and in various levels of complexity and difficulty, with challenges such as taking pictures, drawing, talking to people, visiting places, reading books and also others like composing music, recording videos and taking part in different events.
One of the most important parts would be the focus on finding creative ways to complete the challenges. People could finish the same task by taking different approaches. So if the task requires a video, for example, the player could record it with a camera, make a stop-motion animation, make a sequence of drawings and so on. The idea is to keep the challenges as open-ended as possible.
The starting point of Unlocked would be a smartphone/tablet app, since that would help on creating a community. After some time, a physical version could be designed by using the same challenge-and-achievement principles adapted to an offline project.
On top of that, the community would also be able to create and share their own Achievements and Challenges with other users, and the Achievement Board and notifications would be shareable through social networks.