The prospect of capturing the best insights, activities, and ideas from this challenge into a curated book edition presents a promising opportunity to live up to the challenge's goal of creating "fun, inspiring and new ways to help teenagers and young adults around the world preserve and nurture their own creative confidence."
We begin with what we have: lots of momentum, lessons learned, and creatively confident intellectual capital leading towards the creation of a groundbreaking product. Imagine being part of the first crowdsource-authored book! If you are reading this, the likelihood that your name will appear in the contributors section is high.
- Initial Versions. This concept combines low-tech (book) and hi-tech (e-book). Formatting for both electronic and print versions is feasible.
- (1) Book. In the old days, publishers would assess the book's market potential. This is no longer a hurdle. In the event that we need to test small groups, large order quantities are no longer required. We can consider using a print-on-demand service (kiosk).
- (2) E-Book. The clear benefit of distributing e-books is the ability to scale in proportion to the market's appetite (with respect to price), and low entry barriers.
- Advertising & Promotion. Releasing a second (third, fourth...) edition borrows from the success of the first, while also drawing attention to the idea of creative confidence. By using the current website, we build upon current awareness and brand equity. Items which require ongoing maintenance, such as web hosting and updates, would piggyback on the existing.
- Distribution Channels: Near. Amazon is an ideal marketplace to release the book. The "Customers Who Bought This Item Also Bought..." and "Frequently Bought Together" tools will link these various editions together. In fact, a search for Creative Confidence will link you to the Human-Centered Design Toolkit. On a less serious note, customers will soon have the option of having purchases delivered by drones!
- Distribution Channels: Far. While e-books can be easily distributed to anyone with Internet access, we must not forget our friends in developing regions of the world. We could pull a Tom's Shoes by matching each book sale with a copy to a teacher in a developing region. There is a unique opportunity to invite IDEO.org into this conversation.
- Language (語言, lenguaje, язык, sprache). We will need to consider making resources available to create language conversions; software makes this process far more cost effective than ever before. However, this process can occur in phases.
- Innovators & Early Adopters. The OpenIDEO community is an enthusiastic place to start, full of innovators and early-adopters. Thanks, John, for mentioning this!
- Positioning & Framing. As mentioned above, could we frame this as the first book authored by a crowdsourced community? Thanks, Ryan, for this angle. Is this OpenIDEO's first major publication? The product itself (book, website, toolkit) has implications in terms of how it is perceived in the marketplace. Books command a stage (and prestige) that toolkits and websites do not (and visa versa). This is a product portfolio / brand management discussion that has to occur, preferably in the earlier stages.
- Book Series: Variations On A Theme. This notion of a book series weaves together the various marketing threads into a rich mosaic. Although each book has its own character and identity, each is part of a broader uniting theme. Numerous industries (including newspapers and film) have employed this tool because it is an effective way to draw from memory. It is easier to release a sequel.
- Symbiosis. Each book release contributes to the success of the others in a symbiosis, while spreading impact.
The Website. Many community members suggested the web component ( Tina, Hao, Shane, John, Anne-Laure). The online community as an extension of the book is necessary to allow the sharing of tips, stories and lessons learned while enabling connections to other like-minded parents and teachers. For the web component, there are a few ways this could evolve:
- Building upon the existing website, as mentioned above. This approach uses existing resources.
- Tina suggested creating a Facebook page to share current information as it becomes available.
- A "Glossary of Ideas from the BMW Guggenheim Lab," the BMW Guggenheim Lab condensed ideas for 100 Urban Trends. Organized by theme (and color coded), this interactive design may be an effective way to present this content in a more engaging, interactive manner.
Out of respect for the other shortlisted ideas and their creators, I thought it was important to retain the idea's true roots while encouraging the growth of new branches from the OpenIDEO community. At its core, this idea is a book and e-book intended to provide guidance for parents and teachers.
Organizing Principles. The process of selecting the featured ideas requires a centralized focus, as does the editing. Once we design the skeleton, we can put meat on the bones. Please see the team's contributions to this Google Docs. (thanks for recommending this Ashley!)
- OpenIDEO Challenge Themes
- Hands-on Making
- Spaces to Create
- Creative Catalysts
- Attitude Towards Openness
- Taking the First Step
- Age. Embedding the developmental phases resonated with several team members (Tina, Tracy, Michelle).
- Parent / Teacher. Several chapters are intended for both parents and teachers. However, the exercises will provide a balance between the two.
- Home / School. Home and school represent the two places where parents and teachers wield the most influence. Most of the chapters consider each.
- Passions. Activities consider and are identified by STEAM in equal representation; the intent is to show readers how creativity is not limited to the paintbrush or the musical instrument.
- Budget. During both the inspiration and idea phases, this concern surfaced. Ideas presented in this resource should be considerate of budgets.
- Other Themes. Addressing personalities (shyness), withholding judgement, and rebranding failure (based on Tom's Smart Failure concept, are important topics for parents and teachers.
- Did You Know? The prototype, which is based on Michelle's Jazz concept, includes a cool fact about Beethoven, who had an abundance of creative confidence despite his hearing loss, lending credence to the fact that people become great in proportion to the challenges they overcome. These concise facts add another dimension to the book, and can be seen as gateways to further exploration.
Page 47. For the record, this idea began on page 47 of Creative Confidence. The story of how Tom's son, Sean, learned to skateboard with a video game, provided the initial spark.