The dark room is a place for young people who ask for new and exciting experience. Just imagine brainstorming in a chamber and you don't see who are there with you. It certainly attracts people to work together for more creative and better ideas!
We have often heard about the ineffective ways of brainstorming. For the introverts especially, brainstorming is always a painful experience as they need to brush shoulders and exchange ideas in an engaging way.
"The Creative Chamber" works to strike a balance for the quiet ones.
For common practitioners of brainstorming in our daily lives, we remind ourselves to be totally free of judgments when our peers express their ideas. However it is somehow undeniable that we still evaluate the feasibility of the ideas quietly. Your confidence will take a beating if you see your friends show their unconvincing faces. In the shaded setup of the dark chamber, however, you will be liberalised and have the freedom to share your ideas. You're not afraid to express the wildest and craziest ideas anymore.
Furthermore, when it is dark, our eyes can't see and the visual power goes to zero. This brings us a totally "quiet" moment and the focus is now fully on the challenge. When there is no light, there won't be stimuli and our brain can go full throttle to solve the actual problem in mind.
The chamber comes with a complete darkroom (similar to those used for Dialogue in the Dark) and the participants who want to brainstorm will enter the room from different doors. They will then walk into their own black boxes in the chamber. A Sharpie will be available with 4 walls of writing surface. The leader in the room will reveal the challenge of the day. When the bell of the session rings for the first time, each participant begins to brainstorm for solutions. They can speak out their ideas loudly and then write on the "board". In 10 minutes time, the bell rings again. It signals the end of the brainstorming session. When the lights are on, the participants will have the chance to pass their ideas around to look for most achievable and awesome ones.
This is a feasible solution as there were scientists from German Technical University of Dortmund and researchers such as Claudia Geidel,
who had carried out experiments to validate the increase of creativity in the darkness. The illuminated participants were 30% less creative compared to their pals who brainstorm in complete darkness.