Creativity Booster series
Everyday consumables which increase your creative confidence by making you ponder about yourself and show that you are a creative person. Expressive guidance supports you on this journey, every day.
Stylish designed physical products, well-chosen smell & soap, expressive headlines, statements and design challenges printed on labels of consumables’ bottles, cans etc. make you aware of your imagination every day - step by step you are reminded of your creative potential, so get into a mental stage of mind where you start believing in your own creativity!
Teenagers and young people love to try out different kinds of care products which are available in their favourite drugstore. The products they choose are highly dependent on the coolness factor, design and features which come in addition to the actual purpose of the product. In case of a shampoo this means the product’s odour is very important. Some shampoos and alike products sell with another feature: the effect the gel has on you, some are awaking and some others are supposed to have a relaxing effect on the user.
We can transfer this effect on something else so many people struggle with, besides tiredness or stress. Many people are not confident acting out their creativity, some even think they’re not creative at all. As kids we’re all practicing our creativity without any fear, but many are losing this freedom while they grow up, due to personal experiences, the education system or the fear of failure. As long as you’re not certain that you have enough creativity to make a difference or show your ideas to others, you won’t use the creative potential that’s in every one of us.
Here the Creativity Booster series comes into action. Combined with the factors why people prefer some care products, young people can rediscover their creative confidence by using the Creativity Booster products series.
How does it work?
There’s no medicine to cure someone from “uncreativity”. The only way to get someone back being creatively confident is by slowly getting someone into the mental stage in which he/she is convinced to be the creative type.
After buying and using the products, the user is confronted with it’s own desire for more creativity every day by getting in contact with the text written on products’ labels. Young People start to reflect about this on a regular basis and eventually they are guided along a path which leads to the individuals’ creative confidence. In environments such as the shower, the toilet or in the bathroom in general, you are isolated from other surroundings and can focus more on yourself. Moreover, your mind can concentrate on issues that you really care about, for example your desire to be more creative in planning the next party, in order to provide “something special” for your friends. The products are specifically designed for such environments. People using the products on a regular basis are taken on a journey to more creativity and transform themselves back to creative persons, because they are encouraged to do so. Supported by the expressive title, the statements and more information about creative confidence, people start to ponder about themselves. Linked with the fill level of the product, they see which stage they have reached by now. This only draws your attention back to the labels.
Sample titles for the products
“Rich in Creativity”
“Smells like Creativity”
“Overdue? Creativity Shampoo!”
“Use Creativity Gel to Excel”
“With this Creativity Gel - You Don’t Undersell”
Examples of additional statements
“Always remember: Failure is key to success”
“Newton saw an apple falling - now it’s your turn to see your own fruits growing!”
Possible range of products
“With this Creativity Gel, you Excel!”
“Bubble with as many ideas as you’ve got hair”
“Get your hands moving & bring your ideas to life!”
“Write and flush down your thinking barriers”: Example “My colleague in school told me my ideas are all shit, that I am not creative.”
Additional: “Creativity Drink”, Tooth paste,...
The physical products and graphics incorporate a very young and fresh design. Curved lines shall keep the flow of creative thinking in people’s minds and support the idea of being on a journey to more creativity. Moreover, the exclusive designs of the containers attract people and set themselves apart from other care products.
All these products can be sold for the same price or slightly cheaper than competing care products. The Creativity Booster series feature good odour, interesting colour (which is important for styling aspects), healthy soap and vitamins. They could even be based on existing, maybe left-over and retired products, if some brands like “Unilever” decide to support the mission to establish a broad creativity offensive. However, design, taste and coolness are essential to these products to draw teenagers’ and young people’s attention to it.
Elements like the fill level mark your “progress in creativity” and draw your attention back to the statements. For example, when you pick up the shower gel, you see how much you’ve been using it, and in that moment you get confronted with statements like “Failure is key to success” once again. This guides you step by step and helps you to take the courage out of the bathroom into your daily life.
The statement “DEVELOPED BY CONVENTIONAL PEOPLE” on every label takes the pressure away from people who think of themselves as the uncreative type. It shows that everyone is potentially creative, and you can do more than you think if you just believe in yourself and follow the statements and tips on every Creative Booster series product.
In addition to statements, the labels provide a link to a “knowledge platform” and a path to different kinds of information based on creativity lessons - People get more involved and can get to know more ways to nurture their own creativity. In this way you can educate people and make them undertake different challenges.
You can then go one step further and make them interested in passing on the ideas to gain more creativity to their friends, via Social Networks or by recommending to buy the products for their own use.
Online Design Challenges/Creativity hints
If people don’t know where to start, we should give them a hint. This is possible through the link, which the statements on the label of the products provide. The hints can be tips about where you can start to innovate in your life, be it a dinner party for friends or what you can design for your dog. In addition to that, the platform can provide additional challenges, and why not give the consumer a task to design his own shower gel?
Why will the products be attractive on a regular basis?
The expressive headlines, statements and information provided on the products don’t stay the same, they’re constantly changing to stay interesting. This helps people to automatically learn more when their last bottle is empty. They buy a new product of the Creativity Booster series and get confronted with creativity once again - but in a different way, through different statements, colors and designs.
Young people don’t want to spend a lot of money on such products - and the design without any additives or expensive ingredients makes sure that the products won’t cost more than any other care product available on the market. There’s also a set of Creativity Boosters available, which comes along with a gift - see description further down.
All these examples are just an easy way to show people, that there are several solutions to gain back creative confidence, and by changing the products on a regular basis, the series stays interesting.
Increase attractiveness by selling a box-set incl. give-away
Creativity Booster series is a set of products, which will first be focused on care products. The range of products can easily be increased and expanded to “energy drinks”, etc. When all the products of the series are sold in a set, an additional free give-away could be included. In case of bathroom consumables, a notepad incl. a waterproof marker could be given to the young consumer. The notepad can be sticked to the wall in the shower for example. Many different give-aways are possible, specifically adjusted for the purpose of the product range.