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Rolljak - Ideation On A Roll

A gamified rapid ideation tool to boost creativity and collaborate with your community

Photo of Codomo Singapore
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I am a.....

  • Organization

Tell us about your idea

Our idea is loosely inspired by the concept of Chindogu. The Japanese art of inventing silly and whacky solutions for everyday problems. It started off as a creativity warm-up exercise we designed and facilitated for participants prior to a Design Thinking workshop. The activity was well-received by students and professionals as they felt that it was fun, whacky, and creatively challenging. In addition to getting their creative juices flowing, the Chindogu activity really helped to break the ice within the team which made the sessions more collaborative and encouraged people to build on one another's ideas.

We saw a need to digitize this activity when we had to engage with large audiences during large design-athons with over 300 participants. There has to be a scalable way to tickle the creativity of the masses and teach them ideation methods in a fun and engaging way. Moreover, in the past couple of months, lockdowns across the world forced majority of students and adults to study and work from home. It got us thinking: How can we bring a traditionally offline activity such as brainstorming (and design thinking sessions) into the online world?

Hence, we envision Rolljak to be a gamified rapid ideation tool to engage, collaborate, and innovate with your students and community at large. Think of it is a mix between a game, an open ideation platform, and an audience engagement tool.

How it works

A gamemaster will create a game by choosing from a suite of game modes, each of which is inspired by a design ideation method (e.g. decomposition, synthesis, reverse thinking, aggregation, user stories/persona) 

Players will use these divergent ideation methods to address the different in-game challenges. They will have to sketch their ideas and give it a tagline. Thereafter, they will swap sketches like in a design charette and are challenged to build on other players' ideas. With sketching as the main medium, it will unlock greater diversity and interpretation of ideas compared to semantically limiting textual ideas. Finally, there will be a rating segment to collectively converge on the best ideas from the room. 

All this in just 5-minutes and entirely online!


We would love to hear your feedback and you can sign up as a beta-tester at

What part(s) of the pre-COVID school system do you wish to leave in the past? Why?

We wish Rolljak can transform the learning experience of design thinking and brainstorming sessions in schools. Currently, a lot of design lessons are done in-person, and students' ideas are limited by the diversity of students in classrooms. Moreover, in face-to-face brainstorming sessions, good ideas often go unheard due to apprehension, self-censoring, and groupthink. By bringing the design process from offline to online, we hope to provide a safe environment for open ideation (very much like OpenIDEO) without prejudice. With their ideas already digitized, students can tap on the power of technology and social platforms to validate their designs and collaborate with a greater diversity of end users instead of being limited by the confines of their classroom.

Tell us a little bit about yourself and what inspired you to share this idea.

FUN! This is the ethos of our work. We believe that the learning will take place naturally once learners are intrinsically motivated to be involved because of how enjoyable the experience is. From programming workshops to physical and digital products, we aim to make the experience fun, memorable, and impactful for adults and kids alike.

We have launched 2 successful Kickstarters Potato Pirates Coding Card Game and Potato Pirates Enter The Spudnet to make coding and cybersecurity accessible to everyone. With Rolljak, we hope to do the same for creativity and design thinking.

What region are you located in?

  • South-eastern Asia

Where are you located?

We are located in Singapore. Our team is made up of pioneer graduates from Singapore University of Technology and Design (SUTD) - a design-centric university. Having experienced it first-hand, we wish to make design accessible to kids as well. We believe everyone needs to learn design and creativity to stay relevant in the 21st century.


Join the conversation:

Photo of Sarah Nethan

Hi Codomo Singapore 
What an interesting concept! I love the idea of converting in-person ideation sessions into virtual ones through such a cool platform - would love to try it myself. I'm curious to learn more about how this concept can be adapted for remote learning in the present situations?

As you answer questions here in the comments, I would love for you to also update your post with your thoughts before the challenge ends on May 26th. This is to ensure that your idea shines when the evaluators review all ideas post-deadline. You can edit your post by hitting the Edit Contribution button at the top of your post.

Good luck!

Photo of Codomo Singapore

Sarah Nethan Definitely, I saw that you signed up as a beta tester on our platform :) Will host a playtest with all the beta-testers soon! The concept sprouted from bringing ideation sessions online so we have not deep dive into the remote learning part yet. The only remote learning aspect so far is to get participants in an online game room and experience the game modes, each of which teaches a different design ideation method.

We hope to get more data and feedback from our testers and see how it can be applied more broadly in classrooms and L&D departments in companies. One thing for sure, we believe these gamified experiences can reintroduce the social element of physical classrooms back into solitary micro-learning online experiences.

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