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Waffles at Home

Reinvent revenue streams when sit-down restaurant service is closed.

Photo of Julio Vallejo
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Many restaurants nationwide have shut down dine-in service, offering only takeout or delivery to help contain the spread of coronavirus. But take-out service will probably not be enough to help the business survive let alone thrive. Restaurants nee to look into alternative revenue streams that have not been explored in the past. One of my favorite out-of-the-box actions taken by any restaurant chain is the one taken by Waffle House. They decided to sell their waffle mix through their website so their customers could replicate the Waffle House experience at home. They were sold out in 4 hours! This execution was clever, innovative, fun and completely different to the regular operation and business model of Waffle House. Inspiring!

What is the need are you focusing on?

Discovers new revenue streams that all business should be exploring in order to survive and keep employees in payroll. Many of this "temporary" solutions could become another important source of income for the business as we re-enter the "new normal".

What is the best example of business adaption you’ve seen in response to COVID-19?

Waffle House

What is your profession?

Social entrepreneur.

Where are you located (country)?


Where are you located (region)?

  • North America

Which industry do you work in?

  • Business/Consulting
  • Entrepreneur/Investor

Are you aware of any open source efforts, hackathons or other collaborative efforts related to your submission? Are you participating in these efforts?



Join the conversation:

Photo of Isaac Jumba

Thanks for this inspirational share Julio Vallejo !

I'm curious your thoughts on how such pivots could evolve in the long run! Are they a potential for new business models?

Photo of Julio Vallejo

I think once a business model is working, there is really no incentive to keep improving and evolving. Is only during a crisis when business models are challenged and new ways of serving need arise. So i believe many pivots will emerge as a response to the covid-19 crisis but many will remain even long after the crisis had passed.

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