OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more


Stay positive and mentally well during situations like pandemics with this virtual travel app. Easily accessible with Google Cardboard set.

Photo of Marcela Kopytko
2 0

Written by

The purpose of this project is to help users stay positive and mentally well during situations like pandemics. It aims to achieve this using VR technology which has the power to virtually teleport the users to beautiful places they cannot physically visit right now. The user research conducted highlighted the need for an app that fulfils curiosity, entertains and foremost helps to switch off the mind. Most of the users found this app concept appealing even in normal circumstances, as a tool to learn more about specific destination and plan their next trip. The competitive analysis showed a number of areas within the existing VR apps which are currently overlooked and this affects negatively the user experience. As a result users are not enjoying the VR to its full potential. Further discussions with VR experts revealed that virtual reality is currently like the 'Wild West", with each VR company trying to outperform each other on the type and number of features, forgetting to focus on users' needs itself. This app aims to put users needs first by backing up each feature with thorough user research and usability testing.

What is the need are you focusing on?

We can no longer physically travel, and most likely there will be limitation/ changes to the way we travel in the near future. This is expected to make travelling more expensive and therefore less accessible. The app concept is by no means a substitution of the physical experience of travelling but can serve as a temporary solution for those unable to travel for various reasons (e.g the place we used to travel became dangerous, we are in lock down, elderly users). User research demonstrated also an interest in using VR travel as a tool to prepare itinerary for the actual trip, and learning about the desired destination. Some users also indicated the need to go back in time to the places they have visited in the past (this can be a very powerful tool to evoke positive memories which have a good impact on users' well being). The app aims to inspire the users, spark their curiosity, and let them discover new places and/ or bring back memories of a place they have visited in the past.

What is the best example of business adaption you’ve seen in response to COVID-19?

Lego working on masks, Tesla producing ventilators

What is your profession?

UX Designer/Researcher

Where are you located (country)?

United Kingdom

Where are you located (region)?

  • Europe

Which industry do you work in?

  • Designer(UX/CX/Design Research)

Are you aware of any open source efforts, hackathons or other collaborative efforts related to your submission? Are you participating in these efforts?

No I am not aware


Join the conversation:

Photo of Isaac Jumba

Welcome to the challenge Marcela Kopytko . It is exciting to learn about your idea, especially on helping users stay positive and mentally well during this time. Could you share more around the progress so far?

Since you are suggesting a new idea that might benefit from more feedback, would it be possible for you to re-submit the under the ideas section: for considering for the challenge prize with other ideas? Let us know if you have additional questions. Here is more about the prize:

Photo of Marcela Kopytko

Hi Isaac,
I have just resubmitted the idea under Ideation. This project is currently in the final stage of prototyping. Once the high fidelity prototype has been tested we will look into generating the content. However, the content will require investment and that's why IDEO is an amazing opportunity to bring this app to life.

Thanks very much,

Have a great day!