OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Reverse Archaeology by Stuart Candy

Learning from the Reverse Archaeology methodology, How could Small businesses today use this to their benefit.

Photo of Shruti Saha
1 1

Written by

Stuart Candy is an Experiential futurist. Associate Professor, School of Design, Carnegie Mellon University. Director of Situation Lab and co-creator, The Thing From The Future. Fellow of the Museum of Tomorrow and The Long Now Foundation. https://www.blogger.com/profile/11847397597090443677

In 2013, he developed a framework (Time Machine Reverse Archaeology) which highlighted the use of a method of Reverse Archaeology. Archaeologists use found fragments of earlier eras to deduce a portrait of the vanished world which produced them. Here the process goes in the opposite direction: you would use a future scenario to generate a fragment from a world to come. 

"How can artists and designers help to shape the future? Over a decade in the foresight field, I have learned that a key to the impactful exploration of possible futures is to bridge between abstract thought and concrete experience. Artists and designers can build bridges of imagination between these registers to take people into alternative futures – or at the very least, to visit there and bring amazing things back."  Stuart Candy 

https://www.scribd.com/document/191179400/Candy-2013-Time-Machine-Reverse-Archaeology 


What is the need are you focusing on?

I use this example to highlight the need for such a framework (a low cost-intensive tool) being applied to Smaller Businesses today, to play out a proposed Future Scenario. It could be a change in the business model or the introduction of new employee policies, to extreme dystopian scenarios. Such an exercise gets people thinking on their toes and in that mindset and builds a better, inclusive, and richer outcome. This is potentially lead to better preparedness of the future, and helps business adapt and expand quickly.

What is the best example of business adaption you’ve seen in response to COVID-19?

https://www.scribd.com/document/191179400/Candy-2013-Time-Machine-Reverse-Archaeology Methodology - Reverse Archaeology

What is your profession?

Experience (UX,CX) Designer

Where are you located (country)?

India

Where are you located (region)?

  • Southern Asia

Which industry do you work in?

  • Designer(UX/CX/Design Research)
  • Student

1 comment

Join the conversation:

Comment
Spam
Photo of Julio Vallejo
Team

Great reference! A very useful tool for pretty much anything. Thank you for sharing.