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Redesigned phone booths as PPE

Addressing the shortage of PPE means reimagining how existing products, like a phone booth, can double as protection.

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Protecting frontline healthcare workers are critical in fighting the virus but with global PPE supply chains squeezed by the ever-mounting demand, businesses should not only look at how to leverage their supply chains but also their existing product designs. 

While firms can pivot their manufacturing facilities to produce needed products (e.g. LVMH repurposing cosmetics factory to produce hydroalcoholic gel), firms are ideating on how they can refurbish existing products into PPE. This leads to new PPE innovations and designs and efficiencies in manufacturing and distribution (i.e. pull from existing suppliers, channels, assets). Ultimately, this lessens the strain on the PPE supply chains while filling in local demand gaps.

What is the need are you focusing on?

The gap that the solution addresses is the shortage of PPE for frontline healthcare workers and the time needed to revamp existing manufacturing processes to produce standardized PPE.

What is the best example of business adaption you’ve seen in response to COVID-19?

Room normally sells soundproof innovative phone booths. In light of COVID-19, they pivoted their focus to PPE. The testing units are made with three walls of unused plexiglass recycled from Room's office phone booths, this makes it easy to clean and disinfect between patients. It can be assembled and installed on-site in 30-minutes. Healthcare workers can apply and receive free units and consumers are encouraged to contribute to their fundraising campaign.

What is your profession?

Consultant, Strategy

Where are you located (country)?


Where are you located (region)?

  • North America

Which industry do you work in?

  • Business/Consulting


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