UF Studios Live pivoted from a physical studio early 2019 to a digital platform late 2019.
"Your Private Fitness Lifestyle Studio"
Fitness is a lifestyle. What that means is one's body today represents years of lifestyle pattern. Hence the need to focus on comprehensive lifestyle rather than a single area. Secondly many people want to be fit and look for privacy as an important criteria to start their journey. UF Studios is our way to bring lifestyle issue based and designed programs that are structured to help individuals in the privacy of their homes
"Fitness Lifestyle Experience"
Unlike some brands where cognitive consumption is key, Fitness is more experiential than conceptual. To experience this in a fun way is to engage audience. The neighbourhood instructors ( Potential celebrities) rather than MasterClass ( Existing Celebrities ) and leverage their influence to bring about a lifestyle change is really at the heart of what we are doing here.
We aspire to impact people's lifestyles. E.g. Sun series really addresses anxiety and depression issues.
Social impact -
The concept brings the world and communities together, in a safe manner through professional scripting, hi quality shoots and pro post production work to really create an aspirational and fun user experience.
Since inception 2014, UF has worked to support women and children causes through various monetary and ecosystem measures.