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Fitness Lifestyle Membership VOD platform that brings global supply to address the latent home user demand for hi-quality content experience

Delivering yoga+wellness Instructor led curated lifestyle issue focused content to homes thru a digital platform & helping underprivileged

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UF Studios Live pivoted from a physical studio early 2019 to a digital platform late 2019. 


"Your Private Fitness Lifestyle Studio"

Fitness is a lifestyle. What that means is one's body today represents years of lifestyle pattern. Hence the need to focus on comprehensive lifestyle rather than a single area. Secondly many people want to be fit and look for privacy as an important criteria to start their journey. UF Studios is our way to bring lifestyle issue based and designed programs that are structured to help individuals in the privacy of their homes

 "Fitness Lifestyle Experience"

Lifestyle Experience   

Unlike some brands where cognitive consumption is key, Fitness is more experiential than conceptual. To experience this in a fun way is to engage audience. The neighbourhood instructors ( Potential celebrities) rather than MasterClass ( Existing Celebrities ) and leverage their influence to bring about a lifestyle change is really at the heart of what we are doing here. 

We aspire to impact people's lifestyles. E.g. Sun series really addresses anxiety and depression issues.

Social impact -

The concept brings the world and communities together, in a safe manner through professional scripting, hi quality shoots and pro post production work to really create an aspirational and fun user experience.

Since inception 2014, UF has worked to support women and children causes through various monetary and ecosystem measures.

What is the need are you focusing on?

The current crises has rendered thousands of wellness teachers unemployed, especially many of them earn by the hour. Many physical centres are shutting down because they cannot run their cash flows. People at home are consuming content more than ever. They are especially consuming more video content. While the video channels offer many entertainment series, we are building a specific fitness lifestyle content that bring together latent demand and supply. Our content is inspired by the Micro-learning concept. This essentially breaks learning material down into short, easily digestible components (typically around 30 seconds to a few minutes in length) that address a single learning objective without compromising on program integrity. Hence, The 7 part series at UF are designed basis themes. The objective is to provide a platform for talented neighbourhood instructors to showcase and use design to create a great repeat user experience & community.

What is the best example of business adaption you’ve seen in response to COVID-19?

I think adaption of live streaming by fitness coaches has exponentially increased. Zoom became a generic in this phase. The fact that cellphones are adopted across has helped people. It does need a lot more sophistication tho. As tools can only do so much. And poorly used create a transactional experience. Humans need to feel connected and need a sense of community more so in these times. So part times coaches who have lost employment globally are seeking to connect with their audience on video. Which I think will be transformational in many ways. They are learning new tech and adapting to thee times. Which in my view will also have an impact post CoVid, on behaviours.

What is your profession?

Am a Fitness & Sports Lifestyle Entrepreneur driven by the purpose of energising people and serving the underprivileged thru our various initiatives..

Where are you located (country)?


Where are you located (region)?

  • Southern Asia

Which industry do you work in?

  • Arts/Entertainment
  • Athletics/Fitness/Wellness
  • Education
  • Entrepreneur/Investor
  • Technology

Are you aware of any open source efforts, hackathons or other collaborative efforts related to your submission? Are you participating in these efforts?

Am unaware...
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Attachments (2)

KSP Pilot Case Study.pdf

We measured and trained the State Police . This is to showcase our work and results.

UF Index Report.pdf

This was a study we did way back in 2015 to study and bring awareness in our country.


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