As Michelin-star and high-end restaurants pivot to offer takeout and delivery during Covid-19 lockdowns, many are also offering delivery of groceries, including cleaning products and toiletries, along with farm/produce boxes from their key suppliers.
As grocery stores and delivery apps/services struggle to meet demand while maintaining driver safety, including these added services for customers not only creates an additional revenue stream for hard-hit restaurants and food-service establishments and their suppliers, but also helps to alleviate some of the burdens on grocers and other retailers. As farmers and food producers struggle with excess product, this additional point of sale offers additional opportunity to connect with potential customers.
While food/grocery delivery business has increased exponentially under Covid lockdowns, it still remains fragmented and inefficient; bundling delivery by combining multiple local retailers/products could allow for more streamlined delivery operations.
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Originally reported in The Infatuation.
Image courtesy of The Infatuation.