OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

LA restaurants delivering groceries/farm boxes along with takeout

Offering grocery delivery along with takeout provides additional revenue stream while streamlining fragmented delivery business

Photo of Kristen Sissener
0 1

Written by

As Michelin-star and high-end restaurants pivot to offer takeout and delivery during Covid-19 lockdowns, many are also offering delivery of groceries, including cleaning products and toiletries, along with farm/produce boxes from their key suppliers. 

As grocery stores and delivery apps/services struggle to meet demand while maintaining driver safety, including these added services for customers not only creates an additional revenue stream for hard-hit restaurants and food-service establishments and their suppliers, but also helps to alleviate some of the burdens on grocers and other retailers. As farmers and food producers struggle with excess product, this additional point of sale offers additional opportunity to connect with potential customers. 

While food/grocery delivery business has increased exponentially under Covid lockdowns, it still remains fragmented and inefficient; bundling delivery by combining multiple local retailers/products could allow for more streamlined delivery operations. 

Click here for full story and list. 

Originally reported in The Infatuation. 

Image courtesy of The Infatuation. 

What is the need are you focusing on?

-Alleviating the burdens on food and grocery supply chains while offering additional sustainable revenue streams for restaurants and their suppliers. -Protecting grocery and delivery workers while providing essential services. -Limiting need for in-person grocery visits

What is the best example of business adaption you’ve seen in response to COVID-19?

Small but mighty, my favorite pivot is by far...Goat 2 Meeting: https://www.fastcompany.com/90490313/you-can-now-book-a-goat-to-liven-up-your-boring-zoom-meeting-yesseriously Simplicity is briliiance: Sweet Farm, an animal sanctuary in Half Moon Bay, otherwise completely shut down and at risk of failure, recognized early on the opportunity presented by the shift to zoom meetings and ideated a quick pivot of offering goat and animal cameos on zoom meetings. With some savvy PR and marketing, Sweet Farm has had over 3000 requests, has been able to recover well beyond the revenue lost as a result of forced closure, and has been able to extend the business to involve other animal sanctuaries and small farms. While perhaps a relatively insignificant service in light of global challenges, the sheer combination of creativity, value recognition, and flawless execution make Sweet Farm and Goat 2 Meeting my favorite.

What is your profession?

MBA Student at Hult International Business School (Biz Dev/Sales/Marketing)

Where are you located (country)?

United States

Where are you located (region)?

  • North America

Which industry do you work in?

  • Business/Consulting
  • Student

Are you aware of any open source efforts, hackathons or other collaborative efforts related to your submission? Are you participating in these efforts?

Not as of yet.

0 comments

Join the conversation:

Comment