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Adapting Today in Service of a New Future

How might businesses adapt to play new roles and thrive in the post-COVID world?

The COVID-19 pandemic has created an unprecedented disruption to economic activity at all levels around the globe. It is also quickly creating new norms, constraints and opportunities. Businesses will need to navigate this new reality in order to thrive, and their success is needed to support the livelihoods and needs of all. How is COVID-19 transforming industries and changing expectations, risks and opportunities for businesses? What are ways businesses need to change to succeed in this new era? How might we learn from the COVID-19 pandemic to rebuild the economy so that it is more just, sustainable and resilient? 

This opportunity area invites reflection on the ways in which COVID-19 will change our assumptions about business-as-usual, the role of community, and the importance of the ability to innovate.

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