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Animal sanctuary providing goat cameos for zoom meetings

For a donation, Sweet Farms's Goat 2 Meeting service will provide a goat cameo during your zoom meeting.

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Small but mighty, my favorite pivot is by far...Goat 2 Meeting:

Simplicity is brilliance: Sweet Farm, an animal sanctuary in Half Moon Bay, California, otherwise completely shut down and at risk of failure, recognized early on the opportunity presented by the shift to zoom meetings and ideated a quick pivot of offering goat and animal cameos on zoom meetings. With some savvy PR and marketing, Sweet Farm has had over 3000 requests, has been able to recover well beyond the revenue lost as a result of forced closure, and has been able to extend the business to involve other animal sanctuaries and small farms. 

Click here to read more and here to book your goat cameo. 

Image courtesy of Sweet Farm. 

What is the need are you focusing on?

-Sustaining an otherwise close business during lockdown -Connecting! Providing a sense of joy and relief during heavy times.

What is the best example of business adaption you’ve seen in response to COVID-19?

This one, by far, is my favorite.

What is your profession?

MBA Candidate at Hult International Business School

Where are you located (country)?

United States

Where are you located (region)?

  • North America

Which industry do you work in?

  • Business/Consulting
  • Student

Are you aware of any open source efforts, hackathons or other collaborative efforts related to your submission? Are you participating in these efforts?

No, but I wish there would be some collaborative efforts to support animal welfare during this time.


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