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A mobile app that gives people reward points for healthy or COVID-19 good behaviours

Carrot Rewards was a mobile app allowing users to complete health questionnaires and track steps in exchange for rewards points.

Photo of Kevin Crowe
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Carrot Rewards was a mobile app for residents of three Canadian provinces and one territory, allowing users to complete health questionnaires and track steps in exchange for rewards points. The app was developed by Toronto-based Carrot Insights, a certified B corporation founded in 2015  Users could choose during sign-up whether they want Aeroplan, Scene, Petro-Points, More Rewards or Drop rewards points. RBC Rewards was also added as an option in June 2018. Survey points were paid for by the organization which created the survey and step points were paid for by the provincial government where the user lives. Carrot Rewards had also partnered with Heart & Stroke, Diabetes Canada and YMCA Canada.

What is the need are you focusing on?

Carrot Reward model could be pivoted to deal with rewarding or motivating healthy behaviors that help stop the spread of COVID-19

What is the best example of business adaption you’ve seen in response to COVID-19?

Carrot Reward model could be pivoted to deal with rewarding or motivating healthy behaviors that help stop the spread of COVID-19. We could reward people for self isolation, washing hands, walking, improving their health

What is your profession?

Executive of a tech company

Where are you located (country)?

Calgary, Alberta, Canada

Where are you located (region)?

  • North America

Which industry do you work in?

  • Technology

Are you aware of any open source efforts, hackathons or other collaborative efforts related to your submission? Are you participating in these efforts?

No, I am the founder of Give A Mile that uses donated travel miles to give flights to people to visit their loved ones in palliative care. We need more social entrepreneurs and innovation in the loyalty points space

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Photo of Isaac Jumba
Team

Dear Kevin Crowe welcome to the challenge.
Thank you for sharing your inspiration. It is an interesting approach to inspiring change of behaviour. I'm curious what sort of rewards could be exciting for people that track their behaviour and how could the app look like beyond the pandemic

Spam
Photo of Kevin Crowe
Team

Great question. Reward points for movie nights, gas, groceries, travel, sports or leisure activities. We can nudge key pandemic behaviors. We know that obesity seems to create high risk so walking so many steps, riding a bike. We could also look at potentially social distancing and tracking that via blue tooth or something that is not super invasive and maintains privacy. There is a lot of potential here