Juntas - The first Comprehensive Sex Education platform co-designed with and for girls to decide for their future
Juntas creates a safe and friendly environment for teenagers to have access to sexual health orientation and wellbeing assistance.
Juntas platform includes:
- Optimized search bar
- Articles co-designed with teenagers
- Interactive modules with gamification to measure knowledge
- Access to helplines for doubts and risk scenarios
- Data analytics
- Users' safety is our main concern (all the data is anonymous)
Juntas proposal is based on an extensive 6 months design research conducted in both public and private schools and hospitals.
We constantly exchange knowledge with our partner NGO Apropo, an organization that has been providing sex education across Peru for 35 years.
During the Covid-19 pandemic emergency we donated period products and contraceptive to vulnerable communities.
We are developing a female hygiene social brand that aims to provide Peruvian women with 100% organic cotton covered pads and liners. Our approach is to transform the current market by offering better quality products and a meaningful buying process.
Where are you located (country)?
Where are you located (city or town)?
Our team is located in Lima but the scope of the project includes the Peruvian urban areas and potentially other Latin American countries.
If part of an organization or group, what is the name?
Juntas Peru SAC
What is your organization or group’s website? (If applicable)
How does your proposed solution support emerging middle-class families in urban areas in the Global South to adapt and thrive during the COVID-19 pandemic?
Covid-19 has impacted women, teenagers and girls in many ways. In Peru, sexual health services shut down until July (Minsa, 20). According to the Guttmacher Institute a 10% decrease in access to sexual health services in low and middle income countries would cause 49M women to be unable to access contraceptive methods and 15M unintended pregnancies. Further, isolation measures taken by the government have led to an increase of domestic violence cases, since there are more limitations to seek help.
Juntas answers these challenges by facilitating access to support in sexual health and violence risk scenarios for young women. Our platform incorporates information and tools co-designed with them and direct helplines to a group of professionals and our partner NGO Apropo, the main sex-ed organization in Peru. Further, we count with data analytics that will allow us to fill the enormous data gap Latin American countries face and help to optimize current strategies provided by NGOs and governments.
What stage of development is your Idea in?
Pilot: I have started to implement the solution as a whole with a first set of real users.
What tier are you applying to?
LatAm Mid- to Advanced-Stage Prize Tier: Open to submissions focused on the Latam region, and particularly in Peru, that are prototyping, piloting, or scaling their idea. If not based in Peru, must be willing to partner with a local player in Peru to implement their project.
Do you intend to implement your idea in Peru?
In what countries do you expect to implement your idea initially (in the first 2 years)?
Although Juntas’ pilot has been designed in Peru, the access to sexual and reproductive health services and orientation is a major problem in our region. As a matter of fact, in the past few months we have received teenage users from Mexico, Argentina, Colombia and Chile. In this scenario, our 2 years plan includes an expansion of our educational resources to Mexico and Colombia.
Feasibility: where are you with understanding the feasibility of your idea? Describe what you’ve accomplished to date, what barriers to implementation might exist, and what next steps you plan to take.
Juntas is based on extensive design research conducted in both private and public schools and hospitals and statistics that show that 91.3% of the teenagers use their internet to inform themselves (INEI, 18). This allowed us to understand the needs and pains Peruvian teenagers face on a daily basis and co- design tools with and for them.
Some activities done include:
- Validation and development of an online platform for comprehensive sexual education, which will be launched to the public in September of this year.
- Workshops with more than 150 teenagers
- Period poverty campaigns during Covid-19 emergency to provide menstrual kits that included products (3,100 pads) and menstrual hygiene information.
- Pregnancy planning campaigns during Covid-19 emergency to provide products and increase use of contraceptive methods.
- Social Media channel dedicated to teach comprehensive sexuality education with more than 1.5 million views and 500k likes.
- A helpline channels that has attended more than 400 teenagers’ doubts and redirected 90 teenagers to specialized support.
- Development of female hygiene social brand business plan.
Some challenges include the standardization of our helplines, the lack of an integrated health system to support teenagers and possible opposition groups against sexual education. Our next steps include our platform’s launch and the development of a female hygiene social brand that aims to transform the current market proposals.
Viability: what needs to be true for you to be able to implement your idea? What stakeholders, partnerships and resources might be required to implement this solution?
Thanks to the funding received from the Global Social Innovation Challenge and Harvard UWIB, we are finalizing the implementation of a first version of the platform. However, our focus in the next months is to develop a business model that will allow our proposal to be self-sustainable and grow across Latin America. This business model includes the development of a female hygiene social brand for which we are currently seeking investment.
Further, we are constantly developing public-private partnerships. First, we believe it is of great importance to coordinate strategically with the public sector since they count with a plan for the adolescent stage. In this sense, coordinating closely with the Ministry of Health, especially the DIRIS, will allow us to redirect specific cases to medical appointments if needed. Similarly, with the Ministry of Women and municipalities. Second, we seek for companies in the private sector that have the purpose of improving education and gender equality for girls and adolescents in their areas of influence, through technology and in a sustainable way.
Finally, we look for in-kind partnerships that could enable us to incorporate new technologies, increase our impact and alliances that help us prepare to get financial support or investment.
Adaptability: how does your idea adapt to frequent changes within the context you are implementing, due to COVID-19? Consider the rapidly shifting government policies, and healthcare economic realities that might influence end users.
As mentioned before, the pandemic has raised major changes in regulations that have affected teenagers’ access to sexual health and comprehensive sex education. However, this situation has also raised a huge opportunity for technological solutions as relevant mediums of information and support. Juntas does not only use technology but has co-designed content and tools that will allow teenagers to inform themselves in a fun and safe way.
Our solution is aligned with the technical health standard for comprehensive adolescent care (NTS-N°157-MINSA), that promotes the use of technology to provide comprehensive attention to teenagers. This allows us to incorporate obstetricians in our helplines and work with public entities. Also, since we are not able to intervene in schools due to the pandemic situation, we have quickly migrated our interventions to a digital space using our platform and social media, as well as donations of contraceptives and menstrual products with sexual health information to vulnerable communities.