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Nutrition for Life

Nutrition and healthcare services for pregnant women through digital health, artificial intelligence and ecosystems

Photo of Marcelo Salvador
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Where are you located (country)?


Where are you located (city or town)?


You are submitting as:

  • An organization

If part of an organization or group, what is the name?


What is your organization or group’s website? (If applicable)

How does your proposed solution support emerging middle-class families in urban areas in the Global South to adapt and thrive during the COVID-19 pandemic?

By June 2020, Latin America has 7 million cases of COVID19. This situation affects the food, nutritional and health security of vulnerable groups, including pregnant women, who face interruptions in control and health services and, in some cases, avoid health centers for fear of infection, thus losing the prenatal controls that are intended to reduce maternal and infant mortality, as well as malnutrition. With close to 10 million births a year in Latin America, the situation creates an urgent call to deliver innovative solutions. Goctors develops ecosystems to support future moms through digital health services, including an SMS Pregnancy Line for primary care powered by Artificial Intelligence for pregnancy and nutrition counseling. These services are for all social groups, but to reach the most vulnerable, we establish alliances with social programs, such as the Food Donation Bank in Esmeraldas Ecuador, which distributes food humanitarian assistance kits and teaches homegardens practices.

What stage of development is your Idea in?

  • Full-Scale Roll Out: I have already tested and scaled this idea significantly with the intended user base.

What tier are you applying to?

  • LatAm Mid- to Advanced-Stage Prize Tier: Open to submissions focused on the Latam region, and particularly in Peru, that are prototyping, piloting, or scaling their idea. If not based in Peru, must be willing to partner with a local player in Peru to implement their project.

Do you intend to implement your idea in Peru?

  • Yes

In what countries do you expect to implement your idea initially (in the first 2 years)?

Ecuador, Peru, Colombia and Mexico

Feasibility: where are you with understanding the feasibility of your idea? Describe what you’ve accomplished to date, what barriers to implementation might exist, and what next steps you plan to take.

Goctors has an already growing ecosystem in Ecuador to respond the Covid19 pandemic, composed by 400,000 patients, Doctor’s offices, Medical Centers, Laboratories, Medicines distribution, NGO’s, Pharmaceuticals and Insurance companies. This ecosystem operates in a single cloud based platform developed exclusively by Goctors. Connected to our platform we will launch AI powered chatbots to help prepare for pregnancy at home. With more than 180,000 mothers already assisted in Brasil, this technology increases almost 2 times: The frequency of prenatal visits and the completion of tests for cytopathology, hepatitis B, hepatitis C, HIV, and syphilis. Advice and guidance on nutrition will be part of the services provided, complemented by alliances with social programs such as the Esmeraldas Food Bank, which donates food products to social aid organizations that serve the vulnerable population and promotes the development of home gardens to help reduce the need to go out daily in search of food. Starting with a pilot in the Esmeraldas province in Ecuador, our intervention model is aimed to expand nationwide and to other countries like Peru, Colombia and Mexico, with possibilities for scaling up to other Latin American markets. In the first four countries we aim to reach 60.000 expecting moms from the middle and from low income classes. Goctors has been recognized internationally by the Governments of the USA and the Netherlands, the IDB Bank and Latam Innovation Awards.

Viability: what needs to be true for you to be able to implement your idea? What stakeholders, partnerships and resources might be required to implement this solution?

This initiative will launch a sustainable business model with social impact, to support expecting moms through presential and telemedicine services. Services will include SMS Pregnancy Care Line for primary care with information about pregnancy and advice from nurses in real time, complemented with access to care related to COVID-19, antenatal checkups, delivery care, postnatal care service, well baby visits, medicines, vaccines in a Goctors child healthcare marketplace. If Goctors is selected as winner for the Openideo challenge, the prize will serve to develop adaptations of the AI powered chatbots for spanish speaking markets needs and launch a pilot in alliance with the Food Donation Bank in the city of Esmeraldas, one of the poorest in Ecuador. In order to scale up in Ecuador and to other countries, addtional funds and partners will be needed. We invite philanthropists, social investors and private companies as well, to help us support Latin American expecting moms starting in a first stage with 60,000 of them in Ecuador, Peru, Colombia and Mexico, with possibilities for scaling up to other Latin American markets. Our long-term vision is to help achieve the 2030 sustainable development goals related to healthcare access.

Adaptability: how does your idea adapt to frequent changes within the context you are implementing, due to COVID-19? Consider the rapidly shifting government policies, and healthcare economic realities that might influence end users.

Goctors' digital health platform and services comply with and adapt to government policies and consider economic realities such as high levels of out-of-pocket costs for health in Latin America, generating the need to improve the affordability, accessibility and efficiency of services of health.


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Photo of Marcelo Salvador

Thanks Anne-Gael! We are committed to improving health care for pregnant women and newborns and hope to inspire more people and institutions to achieve this purpose.

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