Chambera, Mujeres trabajando
Ensure tradeswomen´s wellbeing by providing access to safe and just job opportunities; peer mentoring and community support.
Where are you located (country)?
Where are you located (city or town)?
How does your proposed solution support emerging middle-class families in urban areas in the Global South to adapt and thrive during the COVID-19 pandemic?
Latin american women are 51.8% of the workers in the region; more than half of them work in informality and wage disparity, which makes them extremely vulnerable to the effects of the pandemic. Within this group are tradeswomen who besides unequal pay, also face sexual harassement, career advancement obstacles etc. According to research, in 2013, out of 25 countries, Peru had the highest gender pay gap (60%) in mechanical arts and other trades. In 2019, in Perú only 5% construction workers were women. In this circumstances, Chambera looks to provide tradeswomen access to: 1) safe and just job opportunities; 2) peers´ support and mentoring and 3) a community that seeks to make visible, promote and normalize women's studies and work in trades, areas that are traditionally and mostly occupied by men. In Chambera, we believe that If women obtain jobs in safe environments for their physical and mental integrity, equal pay and greater opportunities for professional development and access to studies, they will have higher chances to improve their quality of life and their families´.
What stage of development is your Idea in?
Prototype: I have done some small tests or experiments with prospective users to continue developing the idea.
What tier are you applying to?
LatAm Mid- to Advanced-Stage Prize Tier: Open to submissions focused on the Latam region, and particularly in Peru, that are prototyping, piloting, or scaling their idea. If not based in Peru, must be willing to partner with a local player in Peru to implement their project.
Do you intend to implement your idea in Peru?
In what countries do you expect to implement your idea initially (in the first 2 years)?
Feasibility: where are you with understanding the feasibility of your idea? Describe what you’ve accomplished to date, what barriers to implementation might exist, and what next steps you plan to take.
**What have been going on?**So far 8 peruvian tradeswomen have been interviewed to understand their hopes, desires and aspirations. Questions were about: career decision, access to studies, job opportunities, technology use/access, emotions and relationships and gender equality at their jobs. A small scale survey for women in other latin american countries was done through social media, the fb posts were well received and survery´s answers are really positive. Based on the insights, we design and then carry out a first prototype testing with clients.**Possible Challenges for Chambera:** Lack of interest from tradeswomen/clients: deeper research can help to understand why users are not engaging with the service and plan strategies to let them know the benefits of the platform.Fear of virus contagion: we will implement safe protocols for tradeswomen and customers. Lack of confidence in women's work: through social media, we plan to change portential costumers behaviours, we will sensibilized and raise awareness among them and the general public about the presence of women in the Trades. **What´s next?** Research and testing to improve design, further develop our two business models (C2B and B2B) and 3 services (home service/video call service/job bank). Start a pilot and track the advances. Connect with potential private and public partners in areas as education, gender equality, employment etc.
Viability: what needs to be true for you to be able to implement your idea? What stakeholders, partnerships and resources might be required to implement this solution?
**Our Stakeholders!** Tradeswomen and their family, prospectives customers (people and companies), government Institutions (Ministry of Labor, Ministry of Women and Vulnerable Populations, Ministry of Development and Social Inclusion and their respective Directions offices), co workers, the press, the public, technical education institutions (SENCICO, SENATI, IDAT, TECSUP, PUCP, UTEC), academia, and international organizations (UNDP, ONU - Women, UNIFEM, etc). **Pontential partners:** Government institutions are potential partners to spread the word/ provide training programs for tradeswomen. Technical education institutions could work with us to provide better access to internships to their women students and jobs opportunities to their graduates; also they could give workshops/ webinars about certain topics for the tradeswomen. International organizations could make great partners to provide funds and training and organizations/companies that pomote gender equality could help us to empower women trought programs, workshops and webinars. **What do we need to make it happen?** Managing finances and development of technology: add financial and technology specialized members to the team. Sufficient funds: applying to other opportunities (challenges/ incubators/ accelerators) that can help us make Chambera a reality is very important for us. Promotion and marketing: trough research we will find our direct clients and will focus our marketing strategies mainly on them.
Adaptability: how does your idea adapt to frequent changes within the context you are implementing, due to COVID-19? Consider the rapidly shifting government policies, and healthcare economic realities that might influence end users.
It is important to mention that during the ideation of Chambera, we took in consideration the Supreme Decree (DS) No. 044, where the Peruvian State established a State of Emergency and quarantine throughout the country. The Decree No. 044 indicates that only certain activities declared as “essential” can operate. These include various production and service tasks: health, food, water, sanitation, electricity, gas, fuel, telecommunications, cleaning and collection of solid waste and other services.This provides certain reassurance that tradeswomen will be able to work. Besides this, a community for tradeswomen will be implemented, the main purpose is to be a safe space for them where they can have peer support and guidance and access to professional training; but we also consider this could be a good tool to measure their changing needs and wishes and how government policies, or healthcare economic realities can affect them.
As we have 3 types of services, home service, video call service and job bank service, we are prepared for a worst case scenario. If "essential services" are forbidden, we could only use our video call service and look for ways to improve it and give a better online service to our clients.