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Support mental health wellness for Indonesian mothers during the pandemic

Create and building mental health awareness, specifically targetting Mums, as they hold a pivot role at home during this pandemic.

Photo of Suzanna Martanti
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Where are you located (country)?


Where are you located (city or town)?


You are submitting as:

  • An organization

If part of an organization or group, what is the name?

Gould Studio (Indonesia Team)

What is your organization or group’s website? (If applicable)

How does your proposed solution support emerging middle-class families in urban areas in the Global South to adapt and thrive during the COVID-19 pandemic?

We would like to support Indonesian mothers mentally as the situation and condition over there is still far from better. As the Covid cases continue to incline with no sign of slowing down just yet, some local governments are proposing to reinstate the full lockdown for an additional 14-28 days. This would put so much pressure for people in those areas. Children are currently doing online studies, fathers losing their job(s) or reduced in income and mums that are expected to increasingly care for their families regardless the situation. -- Because we believe if mothers' mental wellbeing are looked after, they would be more resilient and would be able to look after their families better.

What stage of development is your Idea in?

  • Initial Design: I am exploring the idea, gathering the inspiration and information I need to test it with real users.

What tier are you applying to?

  • Global South Open Prize Tier: Open to submissions focused on any country in the Global South, at any stage of development.

Do you intend to implement your idea in Peru?

  • No

In what countries do you expect to implement your idea initially (in the first 2 years)?


Feasibility: where are you with understanding the feasibility of your idea? Describe what you’ve accomplished to date, what barriers to implementation might exist, and what next steps you plan to take.

We would like to create and building mental health awareness in Indonesia is not an easy task. There are still stigmas around this matter i.e. : 1. It's still taboo to talk about mental health openly, as people would think you either are 'crazy', don't believe in God (Allaah) or just being spoilt. 2. It's even worse for women to openly admit their mental health issues. They would be judged as an ungrateful wife/mother and would be expected to just accept the situation and move on. 3. Not enough supports from government and seeing a psychologist/psychiatrist is costly. -- Other barriers would be how to encourage mothers to openly talk about mental health and be okay about it. As culturally in Indonesia, women are expected to be devoted to their family and not to complain in any situations. -- Next steps, we plan to be actively campaigning this matter throughout all social media platforms, starting with light and easy topics i.e. encourage mums to initiate the 'talk' and express their feelings (or in Indonesian term would be CURHAT). Let everything out. By this, they would realize that they're not alone and many mums out there are feeling exactly the same. -- Creates hashtags on this matter : #semenjakcovid (isi curhat) #curhatyukmak

Viability: what needs to be true for you to be able to implement your idea? What stakeholders, partnerships and resources might be required to implement this solution?

For the next stage, we're planning to do couple of projects online i.e. IG live, webinar, and give aways for mums. Proposing work partnerships with Indonesian female public figures, psychologists, women organisations, mindfulness experts, as well as products sponsorship that related to the topics. -- As the majority of Indonesians are Muslim, we'd need to invite and work together with female scholars (Ustadzah) to help give a better understanding to mums in regards to mental health from Islam's perspective. That way, it will encourage mums to be more open with their feelings without them feeling 'less than others' or 'being judged'. We are planning to actively engaging with mothers to understand thier frustrations and simple ways we can assist.

Adaptability: how does your idea adapt to frequent changes within the context you are implementing, due to COVID-19? Consider the rapidly shifting government policies, and healthcare economic realities that might influence end users.

As we're targeting audience online through social media platforms, we'd believe there will be none to small changes throughout the course of the campaign.


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