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WHO into society

WHO department, capable of communicating through simple phrases posts in social media the ways countries manage to reduce new COVID cases.

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By creating a platform of accredited content -based on evidence-results, and not theory- developed by the leading healthcare organization against COVID-19, may ensure that citizens will follow state guidelines. Nudging techniques used through the posts will reinforce the goal of communicating credible infos and at the same time ensuring behavioural change from the part of citizens.

E.g.: "Following the Staying at home order by 400,000 people, allowed the chinese healthcare system and specialists to offer their services to up to 4,000 people per day" (note, this infos are not credible but show an example of the posted messages to be created).

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

Considering much more seriously the potential of getting out of my house without serious reason. Thought that it needs much higher effort from our parts, to ensure that this contamination will stop soon.

Did you share this information with your network?

  • Yes

In what ways did you share this information?

Similar kind of info, communicated through phone calls

Where are you getting information around COVID-19?

  • National Government
  • News: Digital
  • Social Media
  • WHO (World Health Organization)

What information do you feel you are missing about COVID-19?

There are many ideas about how the virus is contaminated. But not even one credible info. Still, people are confused about whether or not they should wear masks, even the ones working in supermarkets. There should be some regulations on the exact cases people should wear protective equipment (masks, gloves). 

What populations or personas are not currently being addressed with today’s COVID-19 information?

WHO organisation along with a UX design agency, to ensure infos are credible, understandable and easy to read, without provoking panic.

What is your current profession?

Recent service design graduate looking for a job

In what city are you located?


In what country are you located?



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