Telecom companies in India have aligned to play a recorded message with COVID safety tips every time someone makes a call.
What I love about this solution is that people anywhere in India, regardless of being connected to the internet, are getting the same, consistent message every time they make a call. This helps keep the behavior changes top of mind, and also shows the urgency connected to the instructions.
Upload or share a link to this resource/message/source of information to share it with others.
Subscribers of Reliance Jio, Airtel, and state-run BSNL were greeted with a warning in Hindi and English when they attempted to make a phone call on Sunday. The message, locally known as “caller tune,” plays before the regular phone ring.