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Whenever you make a call, you learn

Telecom companies in India have aligned to play a recorded message with COVID safety tips every time someone makes a call.

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What I love about this solution is that people anywhere in India, regardless of being connected to the internet, are getting the same, consistent message every time they make a call. This helps keep the behavior changes top of mind, and also shows the urgency connected to the instructions. 

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Subscribers of Reliance Jio, Airtel,  and state-run BSNL were greeted with a warning in Hindi and English when they attempted to make a phone call on Sunday. The message, locally known as “caller tune,” plays before the regular phone ring.

Did you share this information with your network?

  • Yes

Where are you getting information around COVID-19?

  • News: Television
  • Telecom company

What is your current profession?


In what city are you located?

San Francicso

In what country are you located?

United States


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