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Using Mobile Operators to create awareness

In India, government effectively used telecom operators to create awareness about COVID19 preventive measures

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Every time you make a call you get hear COVID19 awareness message instead of ring tone. This message intially was in English and Hindi langauges and later also available local languages of India. Though some times it was precieved as irritation, but during pandemic situation like this doing more is better than doing less. 

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

Became more aware about COVID19 preventive measures like closing mouth while sneezing and coughing. Washing hands frequently etc

Where are you getting information around COVID-19?

  • Local Government
  • National Government
  • News: Television
  • News: Digital
  • News: Print
  • News: Radio
  • Social Media
  • Employer

What information do you feel you are missing about COVID-19?

how long does the virus survive on any surface

What populations or personas are not currently being addressed with today’s COVID-19 information?

Population who does not have access to any mass communication media or social media

What is your current profession?


In what city are you located?


In what country are you located?



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