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Using behavioral insights to improve behavior change asks

The BI Team highlight *how* to make behavior changes/new habits. V useful in countries that are yet to implement stricter social distancing.

Photo of Miriam Alvarado
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We all have heard the standard messages... wash your hands, don't touch your face - but actually doing them, not just for a day or two but over the long-haul, is much harder. What are the best behavioral insights we can use to make these more effective? Perhaps in countries w/ stricter lock-downs, this may be less relevant now. However, in many countries aren't there yet, improving these behaviors quickly could make a real difference. 

Upload or share a link to this resource/message/source of information to share it with others.

https://www.bi.team/the-behaviours-central-to-covid-19-in-graphics/

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

I tried to adopt "if/then" cues a few weeks ago, before social distancing was enforced more strongly. It's hard! But more effective than just hearing the same message without translating into behavior change-focused steps. 

Did you share this information with your network?

  • Yes

In what ways did you share this information?

Sent to friends working on a communication strategy in small island developing states via email.  

Where are you getting information around COVID-19?

  • National Government
  • News: Digital
  • Social Media
  • WHO (World Health Organization)
  • NGO or Non-profit Organization
  • Word of Mouth
  • Employer
  • scientific articles & pre-prints.

What information do you feel you are missing about COVID-19?

We need much more data to inform better models/policies etc. but that will take time. For now, there is a lot of information already, but translating it into behavior change seems like a key gap. 

What populations or personas are not currently being addressed with today’s COVID-19 information?

Young people, small island developing states, LMICS

What is your current profession?

Health & Environment Postdoc

In what city are you located?

Cambridge

In what country are you located?

UK

1 comment

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Photo of Isaac Jumba
Team

Hi Miriam Alvarado welcome to the challenge. I really liked that you have visualized how hard it might be to make behaviour changes. From this specific case, I'm curios what has really worked, considering some of your friends also tried out your approach? How might we amplify such?